### The Future of Siri: Apple’s Investigation into AI Collaborations
Apple is currently investigating multiple avenues to improve the upcoming version of Siri, its voice-responsive assistant. Recent updates suggest that the tech behemoth is contemplating collaborations with prominent AI companies, such as OpenAI, Anthropic, and now Google, to fuel a refreshed Siri experience.
#### Google’s Contribution
As per Mark Gurman from Bloomberg, Apple has reached out to Google to explore the potential for creating a tailored AI model that could underlie the new Siri, anticipated to debut next year. Google has been developing a model, referred to as Gemini, which is tailored for operation on Apple’s infrastructure. This partnership could effectively capitalize on Google’s progress in AI technology to enhance Siri’s functionalities.
#### In-House Contests
Apple is reportedly running an internal “bake-off” to identify which AI model will be most proficient for Siri. The entity is crafting two separate iterations of the new Siri: one, designated Linwood, will leverage Apple’s proprietary models, whereas the other, identified as Glenwood, will integrate external technologies. This bifurcated strategy enables Apple to evaluate its own models against those conceived by third-party developers.
#### The Role of Gemini
Gemini, which presently powers the AI system on Android and is embedded in various applications, could significantly contribute to augmenting Siri’s functionality. It is also featured in third-party applications across Apple devices, indicating that its incorporation could result in a more fluid user experience.
#### Rivalry Among AI Suppliers
While Anthropic’s Claude AI model is considered a significant contender for energizing Siri, reports indicate that the company may be seeking a considerable fee, which could complicate discussions. Apple is meticulously weighing its choices, concentrating on sourcing a fitting model provider for Siri while also evaluating the prospects of non-Apple models for alternative features within the Apple Intelligence framework.
#### Progress in AI Models
Alongside pursuing partnerships, Apple is reportedly assessing its pioneering trillion-parameter AI model, which is expected to be substantially more potent than the current 150 billion-parameter models in operation. This advancement could considerably enhance Siri’s features, enabling more complex interactions and replies.
#### Release Schedule
Apple initially revealed goals for an updated Siri experience in June 2024, aimed for inclusion in iOS 18. However, due to various hurdles, including shifts in leadership and the necessity to restart development, the schedule has altered. The company is now aiming for a release of the revised Siri in spring 2026.
In summary, Apple’s inquiry into AI partnerships and advancements in its own technology underscores a dedication to improving Siri’s functionalities. As the company navigates its prospects, the results of this initiative could reshape the landscape of voice assistants, positioning Siri as more competitive against other AI-powered systems.
