Apple is poised to enhance its retail footprint in India by launching its third outlet at Bengaluru’s Phoenix Mall of Asia, as noted by Business Standard. This growth signifies the firm’s dedication to the Indian market, especially amid mounting tensions with President Trump.
The upcoming store will span about 8,000 square feet on the first level of the Phoenix Mall of Asia in Hebbal, Bengaluru. This area is comparable to Apple’s Delhi store but is less expansive than its flagship location in Mumbai, which covers over 20,800 square feet. The agreement for the new store is structured for 10 years and involves a revenue-sharing arrangement, typical for busy malls. Apple is set to contribute 2% of the store’s revenue during the initial three years, rising to 2.5% afterward.
This development is in line with Apple’s larger strategy in India. CEO Tim Cook recently announced intentions to open four additional retail locations in the nation, with sites in Pune, Mumbai, Delhi-NCR, and Bengaluru. The company previously launched its first two Indian stores in Mumbai and Delhi in 2023.
Apple’s retail expansion in India coincides with an increase in trade tensions between the U.S. and China. During Apple’s Q2 2025 earnings call, Tim Cook revealed that most iPhones sold in the U.S. would originate from India, whereas Vietnam would supply the majority of iPad, Mac, Apple Watch, and AirPods sold in the U.S. China will still account for the bulk of overall product sales outside the U.S.
In light of these occurrences, President Trump has threatened a 25% tariff on iPhones not produced in the U.S., with the intent of pushing Apple towards domestic manufacturing. Whether this threat will influence Apple’s initiatives in India remains unclear, yet the new lease for a third store and additional planned outlets indicate that the company is serious about its expansion in the area.
