Apple has broadened its developer engagement in China in advance of the reveal of iOS 27 at WWDC 2026, set for June. This week, Apple Developer established a presence on bilibili, a well-liked Chinese video-sharing site, where it has already uploaded 32 videos centered on app development.
The company is anticipated to announce the dates for WWDC 2026 shortly, following a trend set last year when WWDC 2025 was revealed on March 25. Since its launch on bilibili just 13 hours ago, Apple has attracted over 17,600 followers and garnered 6,000 likes on its content.
The Apple Developer account on bilibili can be followed [here](https://b23.tv/lYFUpfq), and a sample of its video content is accessible [here](https://www.bilibili.com/video/BV1CEcUztEVs/?spm_id_from=333.1387.homepage.video_card.click). Furthermore, a verified Apple Developer account was established on YouTube in 2024, with both platforms presenting similar content, although bilibili is more specifically designed for a Chinese audience.
At present, the content on bilibili focuses on WWDC 2025 and iOS 26 technologies, but excitement is growing for the forthcoming Worldwide Developers Conference, where iOS 27 and other advancements are anticipated to be announced.
In a comparable initiative last autumn, prior to the iPhone 17 release, Apple joined another Chinese social media platform, RedNote. More recently, the company has also initiated a new Instagram account, ‘Hello Apple,’ to commemorate its 50th anniversary.