As Apple unveils its most significant film to date, [F1 The Movie](https://apple.co/4jFGPYe), it is simultaneously ramping up its promotional efforts throughout its ecosystem. The latest to participate in the campaign? Apple [Fitness+](https://fitness.apple.com/subscribe?itscg=10000&ct=fitness_a&at=1000l3cFK). Here’s what’s updated.
## F1 marketing is indeed… revving up
This week, [Fitness+](https://fitness.apple.com/subscribe?itscg=10000&ct=fitness_a&at=1000l3cFK) introduced a collection of new workouts and a “Time to Walk” episode, all themed around the Apple Original Film featuring Brad Pitt ([Moneyball](https://apple.co/4ndU85b), [Inglourious Basterds](https://apple.co/4k8uPhY)). This is yet another instance of Apple leveraging its services portfolio as an expansion of its entertainment strategy, which also encompasses a [haptic trailer](https://9to5mac.com/2025/06/11/apple-f1-movie-haptic-trailer/) and a [debated](https://9to5mac.com/2025/06/24/apple-pushed-wallet-notifications-with-f1-offer-sparking-backlash/) Apple Wallet push notification.
The new [Fitness+](https://fitness.apple.com/subscribe?itscg=10000&ct=fitness_a&at=1000l3cFK) features include:
– **Time to Walk with Kerry Condon:** Actress Kerry Condon, who co-stars in the Apple Original Film “F1® The Movie,” has earned a BAFTA Award and received nominations for the Oscar, Golden Globe, and Screen Actors Guild Award for her role in the film “The Banshees of Inisherin.” Kerry shares how a simple act of kindness had a significant effect and explains how establishing workplace boundaries enhanced her confidence.
– **HIIT with Brian:** The focus on teamwork characterizes this workout inspired by the Apple Original Film “F1® The Movie.” The session begins with decreasing moves, starting with three and concluding with one. It includes two segments of three moves, repeated twice. The exercises consist of pop lunges, side shuffles, and tuck jumps, with challenges for core strength and reaction time between segments.
– **Strength with Kyle:** Teamwork remains central to this full-body workout inspired by the Apple Original Film “F1® The Movie.” The routine involves a decreasing number of moves, starting with five and ending with one. Exercises feature lunges with bicep curls, squats with overhead presses, and lunges with chops, utilizing two medium dumbbells.
– **Treadmill with Sherica:** This team-focused workout inspired by the Apple Original Film “F1® The Movie” comprises 10 high-intensity speed bursts lasting from 30 seconds to just over 65 seconds, without any hills.
Similar to previous Time to Walk and [Fitness+](https://fitness.apple.com/subscribe?itscg=10000&ct=fitness_a&at=1000l3cFK) offerings, this content aims to be welcoming to everyone, whether seasoned gym-goers or newcomers. However, this collaboration taps into the F1 excitement, marking it as one of the more prominent [Fitness+](https://fitness.apple.com/subscribe?itscg=10000&ct=fitness_a&at=1000l3cFK) integrations Apple has executed thus far.
This further indicates that Apple perceives [F1 The Movie](https://apple.co/4jFGPYe) as more than just a standalone release, presenting an intriguing experiment on the limits of its integrated blockbuster approach. Whether this converts into box office success remains to be seen.
[F1 The Movie](https://apple.co/4jFGPYe) premieres internationally starting today, June 25, and in U.S. theaters and IMAX across the nation, on June 27.
Apple TV+ is [offered for $9.99 per month](https://tv.apple.com/channel/tvs.sbd.4000?itscg=30200&itsct=tv%5C_box%5C_link&at=1000l3cvR) and features popular TV shows and films like [Ted Lasso](https://tv.apple.com/show/ted-lasso/umc.cmc.vtoh0mn0xn7t3c643xqonfzy?itscg=30200&itsct=tv_box_link&mttnsubad=umc.cmc.vtoh0mn0xn7t)
