As the App Store encounters mounting regulatory scrutiny in Brazil, a report showcased by Apple today indicates that iOS applications earned R$63.8 million ($11.7 million) in the nation last year, with the majority of that income subject to no commission fees. Here are the specifics.
## A little context
Similar to numerous countries worldwide, Apple has been battling against challenges in Brazil, striving to persuade local authorities to maintain the App Store structure.
In late 2022, MercadoLibre, the largest online marketplace in Latin America, lodged an antitrust complaint against Apple, alleging unfair practices concerning the App Store.
Since that time, Apple has experienced a mix of successes and setbacks in legal matters, and it presently has until October to adhere to directives that entail permitting sideloading on iOS and alternative payment options apart from its own.
Currently, Apple and CADE (the country’s competition authority) are collaborating to resolve the specifics, while Apple continues to seek to change the current situation. So far, the company has achieved a few delays, but the deadline is reportedly approaching for October.
## Insights from today’s report
The report brought to light by Apple today was carried out by Silvia Fagá de Almeida, an MBA lecturer at Fundação Getúlio Vargas.
The report determined that the App Store produced R$63.8 million ($11.7 million) for developers in Brazil last year, with 90% of that income free from Apple’s commission.
It further observed that Brazilian developers recorded a total of 570 million app downloads worldwide last year, with 53% of that total originating from users outside Brazil.
Regarding commission charges, the report disclosed that:
> “(…) most Brazilian developers selling digital products and services qualify for a lowered 15% commission on transactions made through in-app purchases or paid downloads (for instance, via the App Store Small Business Program and the Video Partner Program). The majority of Brazilian developers incur no commission fees to Apple, and among those who did incur a fee in 2024, 78% availed themselves of the reduced rate.”
Notably, the report also categorizes the income generated via the App Store (the totals sum to 101% due to rounding adjustments):
– 10% was from digital products and services
– 79% was from physical products and services
– 12% was from in-app advertising
Alongside the report, Apple also emphasized that Brazilian consumers downloaded 1.5 billion apps last year, and that the country’s App Store recorded 25.5 million visits per week.
Apple also highlighted its local programs for developers, including 10 Apple Developer Academy hubs throughout Brazil, and success stories like Moises, the 2024 iPad App of the Year, as examples of local apps achieving worldwide growth. The company positioned these as evidence that the App Store should be perceived as a launchpad rather than a restricted environment.
The complete post can be found (in Brazilian Portuguese) [here](https://www.apple.com/br/newsroom/2025/09/app-store-brazil-facilitated-r63-8-billion-in-billings-and-sales-in-2024/).
