# Apple Commemorates the Year of the Snake in Japan with Exclusive AirTag and Gift Cards
With the New Year on the horizon, various companies globally participate in the tradition of honoring zodiac signs, especially in Japan. As we enter 2025, the Year of the Snake, Apple has unveiled an enticing limited edition AirTag showcasing a distinctive snake engraving to mark the occasion. This effort is a part of Apple Japan’s extensive New Year’s campaign, which includes appealing gift card promotions for its clientele.
## New Year’s Campaign Insights
The Apple Japan website has been updated to showcase the New Year’s campaign, set to take place from January 2nd to January 5th, 2025. During this timeframe, customers acquiring select Apple products will earn gift cards worth up to ¥30,000 (around $190). The gift card value varies based on the product purchased, providing an excellent chance for Apple fans to save money while welcoming the New Year.
### Eligible Products and Gift Card Amounts
Here’s an overview of the eligible products and their respective gift card values:
– **Beats Solo Buds, Studio Buds+, and Beats Flex:** Gift card of up to **¥6,000**
– **Magic Keyboard for iPad and Apple Pencil (2nd gen and Pro):** Gift card of up to **¥6,000**
– **Apple TV 4K and HomePod:** Gift card of up to **¥8,000**
– **iPhone 14, iPhone 15, and iPhone SE:** Gift card of up to **¥11,000**
– **Apple Watch SE, Series 10, and Ultra 2:** Gift card of up to **¥11,000**
– **AirPods 4, AirPods Pro 2, and AirPods Max:** Gift card of up to **¥12,000**
– **10th gen iPad, M2 iPad Air, and M4 iPad Pro:** Gift card of up to **¥15,000**
– **M2 and M3 MacBook Air:** Gift card of up to **¥30,000**
This varied selection of products ensures that customers have a wide array of Apple options while reaping the rewards of the gift card promotion.
## Exclusive Limited Edition AirTag
In addition to the gift card promotion, Apple is presenting a special offer for the first 50,000 customers who buy a new iPhone 14, iPhone 15, or iPhone SE during the campaign period. These customers will receive the limited edition AirTag celebrating the Year of the Snake. It’s important to remember that this special AirTag won’t be available for individual purchase, making it a collectible item for enthusiasts of Apple products and zodiac themes alike.
## Offer Exclusions
While the campaign is generous, there are some exclusions. High-end products such as the iPhone 16 and MacBook Pro, along with the newly launched iPad mini 7, are not included in the gift card promotion. Therefore, customers wishing to buy these specific models will need to seek alternative promotions.
## Final Thoughts
Apple’s New Year’s campaign in Japan is a delightful means of welcoming the forthcoming Year of the Snake while offering customers enticing incentives. With the limited edition AirTag and significant gift card offers, Apple is not only respecting a cultural tradition but also enriching the customer experience. For further information about the campaign and qualifying products, customers can visit [Apple Japan’s website](https://www.apple.com/jp/shop/gifts/new-year).
As we near the New Year, this initiative showcases Apple’s dedication to connecting with its customers in significant ways, merging technology with cultural festivities.
