### Apple Launches Mini Apps Partner Program: A Fresh Revenue Stream for Developers
Earlier today, news broke of a major agreement between Apple and Tencent, the parent company of WeChat, which will allow Apple to receive a 15% commission on income generated from mini apps. This initiative is part of Apple’s recently unveiled Mini Apps Partner Program, designed to offer developers an opportunity for increased revenue through lower commission rates.
#### Insight into the Mini Apps Partner Program
Since 2017, Apple has championed mini apps and games on the App Store. The freshly launched Mini Apps Partner Program builds on this foundation, enabling developers to generate supplementary income from their mini app products. As stated on the Apple Developer website, the program aims to assist developers in expanding their businesses while improving the availability of mini apps on the App Store, all while ensuring an excellent customer experience.
Participating developers can take advantage of a reduced commission rate of 15% on eligible in-app purchases. However, to be eligible for this lower rate, developers must ensure their apps support certain App Store technologies, such as the Declared Age Range API and the Advanced Commerce API. These technologies are fundamental to delivering a safe and smooth experience for users of all ages.
#### Eligibility and Enrollment Process
Developers are not automatically accepted into the Mini Apps Partner Program. Rather, they must submit an application by filling out a request form found on the Apple Developer website. This page details the complete terms and conditions for eligibility, along with a useful Q&A section that defines what qualifies as a mini app in-app purchase.
Examples of qualifying purchases are:
1. **Consumables**: Products like currency, lives, or other resources that are bought and utilized instantly within a single qualifying mini app. These purchases cannot be shared or used across multiple mini apps.
2. **Auto-renewing subscriptions**: Subscriptions that are acquired and accessed within a single qualifying mini app.
#### Final Thoughts
The Mini Apps Partner Program signifies a calculated initiative by Apple to strengthen its ecosystem and present developers with new revenue avenues. By providing a lowered commission rate, Apple is motivating developers to create and host mini apps, which could enhance the overall user experience on the App Store. For developers keen on participating, additional information and the application process are available on the [Apple Developer website](https://developer.apple.com/programs/mini-apps-partner/).
