**The Argument for 120Hz Screens in Apple’s Mid-Tier Products**
It’s been almost ten years since Apple launched its inaugural 120Hz ProMotion display with the 2017 iPad Pro. Regardless of this technological leap, Apple still regards 120Hz as a premium feature, prompting inquiries about its influence on user satisfaction and product competitiveness.
**The Progression of 120Hz Screens**
Apple’s recent choice to incorporate a 120Hz display in the standard iPhone 17 signifies a major advancement, particularly since this feature was first introduced in the iPhone 13 Pro four years earlier. While some contend that the average user might not detect the distinction between 60Hz and 120Hz, the enhanced experience provided by a higher refresh rate is indisputable. Users frequently perceive devices equipped with 120Hz displays as quicker and more agile, boosting overall contentment even if they can’t identify the reason.
**Cost Variations in Apple’s Product Range**
The pricing framework of Apple’s products further complicates the dialogue regarding display technology. The iPad Air, which starts at $599 for the base 11-inch model, comes with a 60Hz display, while the iPad Pro kicks off at $999 for its base 11-inch variant, featuring 120Hz. This $400 price difference indicates that few consumers are likely to select the iPad Pro mainly for the refresh rate, as the extra expense is considerable.
In the past, smaller price differentials more convincingly justified reserving specific features for Pro models. Yet, as these price distinctions have expanded, the reasoning for restricting features like 120Hz to higher-end products becomes less persuasive. For example, the MacBook Air is priced starting at $999, while the cheapest MacBook Pro starts at $1599. This difference prompts the question of why features such as 120Hz displays are not more broadly accessible across Apple’s mid-range products.
**Market Benchmarks and Consumer Anticipations**
Within the wider market, several laptops available around $999 already incorporate 120Hz displays, establishing a benchmark that Apple seems hesitant to fulfill. Although the company has traditionally prioritized enhancing user experience through thoughtful design and features, the choice to restrict display refresh rates appears to conflict with this principle. Consumers expect a specific level of performance and responsiveness, especially at elevated price ranges.
**The Prospects of Apple’s Display Technology**
As technology continues to progress, the demand for higher refresh rates in mid-tier products will probably increase. While it’s justifiable for Apple to retain some distinction among product tiers, a 120Hz display should not be regarded as an exclusive attribute for high-end models. Even a compromise, like introducing a 90Hz option, could improve the user experience without devaluing the premium offerings.
In summary, as Apple keeps innovating and fine-tuning its product range, the integration of 120Hz displays in mid-range products like the iPad Air and MacBook Air should be reevaluated. Such a decision would not only align with industry norms but also elevate the overall user experience, reinforcing Apple’s dedication to quality and performance.