# Apple Rearranges Executive Team in Response to Siri Issues
Apple Inc. is implementing a major overhaul of its executive team, especially within its artificial intelligence (AI) sector, as the company confronts persistent difficulties in deploying advanced functionalities for its voice assistant, Siri. This reorganization is a reaction to the perceived stagnation in Siri’s progress and innovation, prompting a crucial shift in leadership.
## Changes in Leadership
Reports from Bloomberg indicate that Apple CEO Tim Cook has lost confidence in John Giannandrea, the head of AI, regarding his effectiveness in steering product development. Consequently, Mike Rockwell, who has served as the vice president of the Vision Products Group and is recognized for his contributions to the Apple Vision Pro, has been appointed to spearhead the Siri team. This strategic decision signals a renewed effort to energize Siri and improve its functionality.
Though Giannandrea will no longer be in charge of Siri, he will remain at Apple, overseeing research, testing, and other AI-related initiatives. Rockwell will report directly to Craig Federighi, Apple’s senior vice president of software engineering. Notably, Giannandrea has regarded Rockwell as a potential successor over the years, reflecting a level of trust in Rockwell’s expertise.
## Further Leadership Adjustments
Alongside Rockwell’s transition to the Siri team, Apple has also recruited Aimee Nugent, a senior manager from Rockwell’s group, to aid the Siri team. Nugent is noted for her capability to manage complex projects, which aligns with the pressing need for Siri to develop and advance. This tactical move enables Rockwell to assess the current team structure and implement necessary adjustments before fully engaging in his new role.
Internally, Rockwell has been candid in expressing his critiques of Siri. He has actively proposed concepts for revamping the voice assistant to enhance personalization and user friendliness. His recent role in advising the AI department indicates that he is already making strides to rectify the issues that have affected Siri.
## Consequences for Apple Vision Pro
With Rockwell’s transition to the Siri team, Paul Meade, who previously headed hardware engineering for the Vision Pro, will take charge of the Apple Vision Pro team. This shift ensures strong leadership continuity while allowing Rockwell to concentrate on rejuvenating Siri.
## Summary
Apple’s restructuring of its executive leadership demonstrates a proactive stance in tackling the obstacles confronted by Siri. By appointing Mike Rockwell, a leader with a solid history in product development, Apple seeks to improve Siri’s functionality and user experience. As the tech giant makes this transition, the industry will observe closely to assess how these changes influence Siri’s future and the overall trajectory of AI technology at Apple.
For more information on this executive transition, you can read the complete report on Bloomberg.
