**Apple’s Back to School Campaign: A Lighthearted Tactic to Persuade Parents**
Apple has kicked off its yearly Back to School campaign, which commenced earlier this week, featuring appealing offers such as complimentary AirPods and additional accessories with the acquisition of a new Mac or iPad. This effort is designed to aid students preparing for the forthcoming academic year.
To connect more with college students, Apple unveiled a witty seven-minute video on its YouTube channel, presenting a whimsical method to convince parents to opt for a Mac over a PC for their college-bound kids. The video showcases students practicing their arguments, underlining the advantages of a Mac.
A prominent part of the video underscores the significance of spine health, playfully suggesting that the weight of a school bag heavily influences it. The speaker remarks, “You can’t put a price on a healthy spine. One key element affecting spine health in adolescents is, you guessed it, school bag weight. And the MacBook Air weighs just 2.7 pounds. Hey, perhaps your parents don’t prioritize your spine. I find that hard to believe, right?”
The video also compares the expenses linked to acquiring a MacBook Air with those of a PC. The speaker jokes, “So to sum it up, you can either get a MacBook Air for $899, or you can purchase a PC, but that also means you need to buy antivirus software, a manual backup solution, a protective case, a guard dog to keep it safe from your roommate, an external power bank…I mean, it’s outrageous.”
Alongside the video, Apple has made available a “Parent Presentation” for download on its site. This presentation details “45 undeniable reasons why a Mac is vital for college,” and comes in several formats including PowerPoint, Google Slides, and Keynote, facilitating easy sharing with parents.
As the Back to School season nears, Apple’s creative marketing techniques and captivating content aim to appeal to both students and their parents, advocating for choosing a Mac as the perfect educational instrument.
