# The Argument for an Apple One Student Tier
In 2020, Apple introduced the Apple One subscription service, allowing customers to bundle several Apple services at a reduced price. The offering comprises three levels: Individual, Family, and Premier. While these tiers serve a wide audience, there exists a notable opportunity for Apple to engage the student population by launching a fourth tier specifically intended for students. This article examines the existing Apple One tiers, the history of student discounts, and a suggestion for an Apple One Student plan.
## Existing Apple One Tiers
Apple One currently provides three subscription options:
1. **Individual**: At $19.95/month, this plan consists of:
– Apple Music
– Apple Arcade
– Apple TV+
– 50GB of iCloud+ storage
2. **Family**: Priced at $26.95/month, this tier allows for family sharing and raises iCloud+ storage to 200GB.
3. **Premier**: For $37.95/month, users access:
– Apple Fitness+
– Apple News+
– 2TB of iCloud+ storage
Although these tiers address diverse user requirements, they do not directly cater to the financial challenges faced by students, who frequently look for budget-friendly subscription choices.
## The Rationale for Student Discounts
Apple has acknowledged the importance of supporting students through its Apple Music service. Generally priced at $10.99/month, Apple Music offers a discounted rate of $5.99/month for verified college students, resulting in a 45% discount. Furthermore, students subscribing to Apple Music gain complimentary access to Apple TV+ as long as their subscription is active. This initiative has been established since the rollout of Apple Music in late 2019, showcasing Apple’s dedication to aiding students.
In light of this current framework, it appears reasonable for Apple to broaden its student offerings to include a comprehensive package that features more of its services.
## Suggestion: Apple One Student
The suggested Apple One Student tier would be a simple modification of the existing Individual plan, specifically designed for students. Here’s what it might offer:
– **Services Included**:
– Apple Music
– Apple Arcade
– Apple TV+
– 50GB of iCloud+ storage
– **Pricing**: Following the discount structure of Apple Music for students, a suitable price point for the Apple One Student tier could be around $10.95/month. This pricing would render the bundle considerably more affordable for students, who often operate on limited budgets.
### Advantages of the Apple One Student Tier
1. **Appealing to a Younger Audience**: By introducing a student tier, Apple could greatly enhance its subscriber base among younger users. This group is essential for the long-term development of Apple services, particularly Apple Arcade, which draws in casual gamers.
2. **Subscriber Retention**: After graduating, many students are likely to switch to Apple One Individual, having become familiar with the services. This transition could result in a more consistent and loyal customer base for Apple.
3. **Increased Brand Loyalty**: By focusing on student offerings, Apple would cultivate goodwill and brand loyalty among young consumers, who may carry their positive experiences into their careers.
## Summary
The launch of an Apple One Student tier could be a strategic play for Apple, enabling the company to reach a crucial demographic that is frequently neglected. With an attractive price point and a range of valuable services, Apple could not only boost its subscriber count but also forge enduring connections with young consumers. As the realm of digital services continues to change, responding to the needs of students could position Apple as a frontrunner in the subscription service landscape.
What do you think about the concept of an Apple One Student tier? Would you propose any modifications to the suggested plan? Share your thoughts in the comments!
