# The Obstacles Encountered by Apple Vision Pro: High Cost and Limited Developer Engagement
Launched in February 2024, Apple’s Vision Pro has garnered attention for its advanced technology and engaging capabilities. Nonetheless, despite the initial buzz, the product has faced challenges in establishing a foothold in the market. With a starting price of $3,500 in the U.S., it has primarily attracted technology aficionados, leaving many potential users and developers hesitant. This article delves into the current landscape of the Vision Pro, the challenges in app development, and the possible strategies that could facilitate its acceptance among the general public.
## Developers Appear Uninterested in Crafting Apps for Vision Pro
One of the major obstacles for the Vision Pro is the noticeable lack of developer enthusiasm for building applications on its platform, visionOS. A year ago, industry experts predicted that a more budget-friendly variant of the Vision Pro would be crucial for making the device more mainstream. While high-end products can appeal to a niche demographic, the steep price has discouraged numerous developers from committing time and resources to the platform.
Upon its launch, Apple claimed that around 600 apps and games would be accessible in the visionOS App Store. Fast forward to August 2024, and the count of native apps had merely risen to 2,500—an increase that accounts for compatibility with existing iPhone and iPad apps. Research firm Appfigures indicates that the momentum for new app development has diminished considerably, with only ten new apps launched in September 2024, a stark contrast to the hundreds introduced in the early months post-launch.
Conversations with developers indicate a shared belief that the Vision Pro’s user demographic is insufficient and that the platform is lacking critical features. Hrafn Thorisson, CEO of the Icelandic VR game development company Aldin Dynamics, remarked, “We’re not in a hurry. We’re waiting for a more favorable trajectory and the arrival of the next device.” In a similar vein, Scott Albright, CEO of Combat Waffle Studios, pointed out that the absence of designated game controllers renders the Vision Pro less attractive to gamers.
Personal experiences echo this viewpoint. Software engineer Rostyslav Alieksieienko bought a Vision Pro but resold it six months later, citing inadequate integration into his routine and a swift decline in engaging content.
## Vision Pro Urgently Requires a Price Reduction or More Affordable Model
Market analysts, including Ming-Chi Kuo, have adjusted their shipment forecasts for the Vision Pro, cutting projections from 800,000 units to 400,000 by 2024. The elevated price presents a substantial obstacle for the majority of consumers, consequently dissuading developers from creating apps for visionOS. This forms a detrimental cycle: fewer apps result in diminished user interest, which further decreases the motivation for developers to engage with the platform.
Former Apple Vision team member Bertrand Nepveu posits that Apple might explore funding developers to produce essential apps for visionOS, a tactic that has effectively boosted Meta’s VR Quest platform. However, many experts contend that a more immediate remedy would be the introduction of a lower-cost, non-Pro variant of the Apple Vision. Regrettably, such a model is not anticipated until at least late 2025, casting doubts on the long-term sustainability of the Vision Pro.
Another possibility could be to lower the price of the existing Vision Pro, but many analysts remain skeptical that this would drastically alter the current situation.
## Conclusion
The Apple Vision Pro finds itself at a critical juncture. Although it features remarkable technology and potential, its substantial price and limited app ecosystem obstruct its growth. For the device to gain momentum, Apple may need to reconsider its pricing approach and explore ways to encourage developers to create appealing applications for visionOS. Until then, the Vision Pro may continue to be a niche offering, primarily attracting tech enthusiasts rather than the wider consumer audience.
What do you believe is necessary for the Apple Vision Pro to become successful? Share your insights in the comments section below.
