# The Comeback of the Beats Pill: A Chic Collaboration with Kim Kardashian
In June 2024, the legendary Beats Pill made a much-anticipated return, showcasing a variety of contemporary upgrades that boost its functionality and charm. This revival has not only reinstated the cherished portable speaker but has also unveiled two new editions created in partnership with celebrity entrepreneur Kim Kardashian. This collaboration signifies another phase in the ongoing association between Apple and Kardashian, who had earlier teamed up for a specialized line of Beats Studio Pro headphones.
## A New Chapter for the Beats Pill
The Beats Pill has been celebrated for its elegant design and robust sound, earning a cherished spot among music aficionados. With this latest model, Beats seeks to harmonize style and practicality, ensuring that the speaker serves not just as an excellent audio companion but also as a fashionable element in any setting. The new variants come in two refined colors: **Light Gray** and **Dark Gray**. Beats has shared that these colors were carefully crafted to align with diverse aesthetics, positioning the Beats Pill as both a party essential and an ornamental item.
Kim Kardashian shared her excitement about the collaboration, remarking, “I’m thrilled to be back with my Beats family and to introduce two new colors to an iconic product. Music is an integral part of my daily routine, from morning workouts to creative sessions, and the Beats Pill enhances that experience beautifully.” This sentiment underscores the broader cultural relevance of music in everyday life, spotlighting the important role that premium audio devices play in enriching personal moments.
## Marketing Initiative: “Kim’s Pill Assistant”
To market the new Beats Pill editions, Beats has initiated a campaign featuring Kim Kardashian alongside comedian Ben Marshall. Dubbed “Kim’s Pill Assistant,” this campaign aims to highlight the versatility and allure of the Beats Pill in a lively and entertaining way. This creative strategy not only emphasizes the product’s attributes but also harnesses Kardashian’s influence to connect with a broader audience.
## Availability and Pricing
The new Beats Pill, showcasing the Kardashian partnership, is available for purchase at **$149.99**. Interested buyers can acquire the speaker through various channels, including [Apple’s website](http://apple.com/beatsxkimpill), [Amazon](https://geni.us/uKwV), and select Apple Stores. For those looking for alternative choices, the standard Beats Pill comes in colors such as Champagne Gold, Statement Red, and Matte Black for a reduced price of **$129.99** on Amazon.
## Conclusion
The resurgence of the Beats Pill, especially in collaboration with a prominent figure like Kim Kardashian, represents a tactical initiative by Beats to attract both dedicated fans and new customers. With its chic design, improved features, and effective marketing campaign, the new Beats Pill is set to make a considerable impact in the portable speaker arena. Whether for personal enjoyment or as a gift, the Beats Pill guarantees to offer an extraordinary audio experience, making it an essential accessory for music enthusiasts everywhere.
For further information on the specifications and features of the new Beats Pill, don’t forget to check out the comprehensive review available online.
