Apple is conducting a survey among Vision Pro users, with some inquiries extending beyond the device’s comfort and resolution. Alongside features like Guest Mode and the actual usage of accessories, Apple is eager to learn what its users think about competing products, even in categories where it has not yet entered the market.
### Apple is already assessing strategies to enter the smart glasses arena
As reported by MacRumors, Apple is querying Vision Pro owners on whether they possess devices such as the Meta Quest 3, Meta Quest Pro, PlayStation VR, Valve Index, and ByteDance’s Pico, all of which compete within the same broad category to some degree.
However, Apple’s questioning does not end there; reportedly, it is also probing users regarding smart glasses, including Meta Ray-Bans, Amazon Echo Frames, and Snapchat Spectacles. While these items are not direct rivals to the Vision Pro, they might eventually find themselves competing against Apple’s own smart glasses, anticipated to debut in 2027.
Notably, it seems that not all Vision Pro users are experiencing the same version of the survey. As user jimmypopjr posted on Reddit:
> “huh, I received an AVP survey today, but there was no reference to other Vision products. It focused on how I would enhance the current version.”
### Product surveys are typical, but this one stood out
Apple frequently conducts product surveys, including one that was distributed to Vision Pro users as recently as last October, concentrating on satisfaction and general usability.
That session featured questions such as:
– How often do you utilize your Apple Vision Pro while connected to a power source?
– What has been your favorite feature or aspect of Apple Vision Pro up to now?
– What single element, if any, would you like to add to or alter about Apple Vision Pro?
Nevertheless, the timing of this latest survey is difficult to overlook.
Just yesterday, analyst Ming-Chi Kuo detailed Apple’s headset roadmap, which highlights a spec-enhanced Vision Pro with an M5 chip arriving in 2025, lightweight smart glasses and a more budget-friendly Vision model in 2027, along with a second-generation Vision Pro by 2028.
Kuo further mentions two additional XR products and a display accessory device, although development of the latter is currently paused.
Do you own any of Apple’s competitor devices? What has your experience been like? Share your thoughts in the comments.
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