### Apple Set to Reveal Updated AirPods Max at “It’s Glowtime” Event
In a recent late-night tweet, Bloomberg’s prominent tech reporter Mark Gurman disclosed that Apple is ready to launch new variants of the AirPods Max at its forthcoming “It’s Glowtime” event. This announcement represents the first notable enhancement to the over-ear headphones since their debut in December 2020.
#### Main Features of the New AirPods Max
As per Gurman, the new AirPods Max will feature several upgraded functionalities, including:
– **Enhanced Noise Cancellation**: Users can anticipate a more immersive auditory experience with superior noise cancellation technology.
– **Adaptive Audio**: This capability will enable the headphones to modify sound settings based on the surroundings, offering a personalized audio experience.
– **Shift to USB-C**: In a transition that reflects Apple’s wider move towards USB-C across its product range, the new AirPods Max will likely swap the Lightning connector for a USB-C port.
This revelation has taken many by surprise, considering Gurman previously suggested that no new AirPods Max versions would be introduced during the iPhone keynote. However, it seems that Apple has opted to incorporate a last-minute addition to the event’s agenda.
#### Launch Alongside AirPods 4
The new AirPods Max will make their debut alongside the eagerly awaited AirPods 4 models. Nevertheless, updates to the AirPods Pro are not anticipated during this keynote. This simultaneous launch indicates that Apple is eager to revamp its audio product lineup, especially as competition within the market ramps up.
#### Design and Pricing Speculations
Currently, information regarding possible changes in color schemes or other design elements is still uncertain. The original AirPods Max launched at an initial price of $549, a figure that has received criticism over the years for being exorbitant, particularly given the absence of updates since their release. Many consumers are hopeful that Apple will reassess this pricing approach, especially as they roll out new features that are more aligned with those available in the newer AirPods Pro.
#### Event Coverage and Viewing Options
The “It’s Glowtime” event is set to start at 10 AM PT / 1 PM ET. Enthusiasts and tech followers can watch the live stream on Apple’s official website, via the Apple TV app, or on YouTube. The event is expected to deliver an exciting display of Apple’s latest innovations, and 9to5Mac will offer comprehensive coverage.
In summary, the expected enhancements to the AirPods Max underscore Apple’s dedication to improving its audio products. With upgraded features and a likely transition to USB-C, the new models could rekindle enthusiasm for the AirPods Max series. As the event draws nearer, all attention will be on Apple to observe how they address consumer expectations and market challenges.
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