Apple is modifying its iPhone manufacturing approach in reaction to significant pre-order interest for the iPhone 17. Reports suggest that Apple has directed Luxshare Precision, one of its primary assemblers, to increase daily output of the standard iPhone 17 by about 40%. Furthermore, a provider of non-electrical components has been requested to enhance its production by nearly 30%. This change indicates that consumers might be leaning towards the more budget-friendly iPhone 17, priced at $799, instead of the premium Pro models, which begin at $1,099.
Earlier estimates forecasted that the standard iPhone 17 would constitute 25% of total production, with the Pro and Pro Max models comprising 65%, and the iPhone Air making up the remaining 10%. However, the recent boost in production goals suggests that demand for the standard model may surpass Apple’s expectations, especially as the iPhone Air enters the market at a competitive price.
The iPhone 17 brings several features usually exclusive to Pro models, such as ProMotion technology, an enhanced camera system, and the new Center Stage capability for the front camera. These upgrades might be impacting consumer choices, rendering the entry-level device more attractive.
Although it is still early in the release timeline to ascertain the overall success of the new lineup, the production modifications represent a significant trend in consumer behavior. Apple has a history of revising production targets, and the real effects of these adjustments will become apparent as the availability of each device is observed in the upcoming weeks.
