A source known for accurate information reveals that suppliers are preparing for the production of iPhone 18 as the company sets in motion its new split-launch strategy.
This revised approach will see the base model iPhone 18 released earlier in the year, with production likely beginning by mid-February.
## iPhone 18 Split-Launch Strategy
Apple typically releases all four iPhone models at the same time in September, although there have been instances of some models being postponed to later in the year. The only significant deviation from this norm has been with the iPhone SE, which has seen more sporadic launch timings.
Nevertheless, next year, we anticipate the iPhone 18 to debut in the spring – concurrently with the iPhone 17e – while the iPhone 18 Pro models will adhere to the traditional September schedule. Additionally, we have been expecting the iPhone Fold to be released alongside the two Pro models, although a recent report indicates that this may be pushed back to 2027.
There are distinct advantages for Apple in adopting this split iPhone launch approach. Most notably, it provides more production capacity for new models, enabling the company to better meet consumer demand. A further advantage is that revenue generation is more evenly distributed throughout the year, which is beneficial even for a large entity like Apple.
## Apple Set to Commence iPhone 18 Production Tests
Leaker Fixed Focus Digital notes that testing for the iPhone 18 production will kick off very early in January, with full production possibly commencing before the Chinese Spring Festival, which starts on February 17.
> Following New Year’s Day, the iPhone 18 series will begin testing on the mass production line consecutively, with production commencing before the Spring Festival at the earliest.
Test production involves manufacturing a relatively small number of finalized devices on the actual production lines to verify that everything functions as intended. This process allows for the identification of any unforeseen issues, enabling adjustments to the manufacturing process before large-scale production begins.
## iPhone 18 Pro Assembly Line Established
While the production of the iPhone 18 Pro will take place later in the year, the report also states that the first assembly line has been established.
Typically, the design of a new iPhone is finalized approximately two years prior to its launch, allowing ample time for the design and construction of production processes.
