Apple is reducing its App Store commission rate in China to 25% from 30% after discussions with the Chinese regulator, the company announced Thursday. This new rate will be applied to paid apps and in-app purchases, while a reduced 12% commission (down from 15%) will be charged for auto-renewals of in-app purchases after the first year.
The changes will be implemented on March 15, 2026, without requiring developers to accept new terms, according to Apple.
This adjustment highlights the significance of the Chinese market to Apple, as demonstrated by its record-breaking quarter aided by a 16% year-over-year increase in iPhone sales in China.
Unlike in the EU, where Apple has engaged in prolonged discussions over commission changes, it reduced rates in China without much resistance. In the U.S., despite a recent legal victory against Epic Games where the court ruled Apple was not a monopoly, developers gained the ability to direct users to alternative purchase methods. Apple maintains the same rates in the U.S., with some discounts available to specific groups like small businesses.
The policy changes in China are outlined in the updated version of the Apple Developer Program License Agreement.
“We are committed to terms that remain fair and transparent to all developers, ensuring competitive App Store rates for those distributing apps in China that are no higher than rates in other markets,” the company stated in its announcement.