Apple is officially welcoming the holiday season by introducing a longer product return period and festive decorations throughout its online and retail spaces. This year’s holiday theme showcases lively orange and blue highlights, echoing the iPhone 17 Pro’s Cosmic Orange and Deep Blue color choices.
The online Apple Store has been refreshed to capture this seasonal ambiance, while brick-and-mortar locations are also embellished with holiday decor. This early November launch indicates Apple’s preparedness for the holiday shopping surge.
Despite rumors regarding possible new product introductions aligning with the holiday season, it seems that Apple might not reveal any new items today. Nonetheless, there are hopes for the debut of new models, including the Apple TV 4K, HomePod mini 2, and AirTag 2, before the year’s end. Traditionally, Apple has unveiled products in December, although such instances are uncommon.
As the holiday season unfolds, shoppers are left contemplating whether Apple will showcase any new products this year or if they will need to wait until 2026 for the next major announcement.
