Apple has officially revealed its upcoming product event where it will introduce the new iPhone 17 series along with new Apple Watch devices. The event is set for Tuesday, September 9, featuring the tagline “Awe dropping” alongside an infrared depiction of the Apple logo.
### What to Anticipate
Apple is prepared to unveil four new iPhones:
– **iPhone 17**
– **iPhone 17 Air**
– **iPhone 17 Pro**
– **iPhone 17 Pro Max**
The iPhone 17 is anticipated to be an internal refresh of the iPhone 16 design that was launched last year. The iPhone 17 Air will boast a slim design with a display slightly smaller than the iPhone 16 Plus, which it will take the place of. The iPhone Plus is expected to be phased out after a few years, akin to the iPhone mini.
The iPhone 17 Pro and Pro Max will have similar specifications, with variations mainly in display size. Significantly, the thickness of the Pro models might increase this year, especially for the Max version, likely to enhance battery performance. Both Pro models and the Air model are projected to have a newly designed camera system that spans the width of the back glass. Furthermore, the iPhone 17 Pro may see a price hike with fewer storage options available, and the iPhone 15, iPhone 16 Pro, and iPhone 16 Pro Max are expected to be retired after the event.
Additionally, Apple is poised to launch two refreshed Apple Watch models:
– **Apple Watch Series 11**
– **Apple Watch Ultra 3**
There could also be an announcement for AirPods Pro 3 after several years since the AirPods Pro 2 were released. The previous year’s iPhone event introduced AirPods 4 and AirPods 4 with Active Noise Cancellation, making that hardware fairly recent.
Moreover, Apple may reveal a new premium case option known as TechWoven, which is a technical fabric substitute for leather, following previous issues with FineWoven cases. The term “Liquid Silicone” has been suggested for Apple’s standard silicone cases, though it is uncertain if this name will be officially used.
Both official Apple cases are likely to include lanyard holes at the bottom, accommodating a single lanyard loop similar to the AirPods Pro 2 case. An official Crossbody Strap accessory could also be unveiled, enabling users to carry their iPhone in a sling manner.
A rumored iPhone 4-style Bumper case may be in the works for the iPhone 17 Air, and Apple is contemplating bringing back its discontinued MagSafe battery pack specifically for this device.
New Apple Watch models usually come with updated watch bands, which may feature new colors, styles, and materials. Following Apple’s pledge to carbon neutrality by 2030, the company replaced leather straps with FineWoven alternatives. It is yet to be determined if TechWoven will take the place of FineWoven this year.
### How to View
The event will take place on Tuesday, September 9, at 10 a.m. PT/1 p.m. ET. It will be pre-recorded with select media present at Apple Park in Cupertino, California. Apple will stream the event on its website, YouTube, and through the Apple TV app.
9to5Mac will offer comprehensive coverage of the iPhone 17 event as news emerges, with hands-on reporting of all announcements following the event.
