# Apple Search Ads Grows into New Territories: A Revolutionary Shift for Developers
Apple Search Ads has made considerable progress in its international presence, recently revealing an expansion into Turkey and 20 more nations. This initiative follows a successful launch in Brazil earlier this year, reinforcing Apple’s dedication to improving exposure for app developers globally.
## What Are Apple Search Ads?
Apple Search Ads serves as a promotional platform that enables developers to advertise their apps directly in the App Store. Developers can take advantage of four main types of ads:
1. **Today Tab Ads**: These advertisements are featured on the Today tab of the App Store, capturing user interest during their browsing.
2. **Search Page Ads**: Ads shown on the search page even before users enter a query, ensuring visibility prior to a specific search action.
3. **Top of Search Results Ads**: These ads are positioned at the top of search results, ensuring a prominent presence for users actively looking for apps.
4. **Product Page Ads**: Advertisements that appear at the bottom of other app product pages, targeting users already interested in related applications.
Apple asserts that Search Ads can generate up to double the impressions compared to organic search outcomes, which is especially advantageous for smaller developers aiming to boost their app’s exposure. The service follows a cost-per-tap model, meaning developers incur costs only when a user engages with their ad, rendering it a budget-friendly advertising option.
## New Markets and Opportunities
Following this latest expansion, Apple Search Ads is now operational in 91 countries in total. The newly introduced countries include:
– Turkey
– Algeria
– Mongolia
– Morocco
– Slovakia
– Uzbekistan
– Bulgaria
– Ghana
– Bahrain
– Iraq
– Cyprus
– Armenia
– Luxembourg
– Nepal
– Sri Lanka
– Latvia
– Slovenia
– Estonia
– Kyrgyzstan
– Kenya
– Iceland
Developers located in these areas can now roll out targeted campaigns directed at their local markets, enabling more customized advertising strategies. Previously, developers were limited to international campaigns; this new opportunity paves the way for localized marketing initiatives.
## Addressing Concerns Over Ad Quality
When Apple Search Ads launched product page ads two years prior, there was significant feedback from the developer community. Many voiced worries about substandard ads, notably in the gambling and casino categories, appearing alongside professional indie software. In response to these concerns, Apple halted the display of specific ad types, such as gambling ads, in designated slots. This policy is still active, and Apple has documented the categories of ads that are barred from appearing in these placements.
## Conclusion
The growth of Apple Search Ads into Turkey and 20 additional nations represents a significant advancement for app developers seeking to improve their visibility within the App Store. With the opportunity to engage local audiences and a commitment to sustaining ad quality, Apple is positioning itself as a key ally for developers looking to expand their user base. As the app marketplace continues to change, tools like Apple Search Ads will be essential in aiding developers through the competitive environment.
