Apple’s iPhone 17 event is officially imminent. As new devices are introduced, Apple is expected to retire seven products currently available for sale.
The iPhone 17 is the main attraction of the event. With the launch of four new iPhones, it’s anticipated that Apple will cease selling three existing iPhone models in its store.
Earlier this year, Apple phased out the outdated iPhone SE in favor of the more contemporary iPhone 16e. It’s expected that Apple will continue to update its budget-friendly iPhone annually, so it will remain for now.
Nevertheless, it’s likely that Apple will discontinue both the iPhone 15 and iPhone 15 Plus after the iPhone 17 event wraps up. While other retailers may still stock these two models, don’t expect Apple to retain them in its inventory. If this happens, every iPhone offered by Apple will support Apple Intelligence for the first time.
Looking at the iPhone lineup, we anticipate that both the iPhone 16 and iPhone 16 Plus will stay available. Apple usually maintains its two standard flagship models with a $100 price reduction. iPhone 17 and iPhone 17 Air will take their positions in the new lineup.
Next are the Pro models. Apple will stop selling both the iPhone 16 Pro and iPhone 16 Pro Max. These will be replaced by the iPhone 17 Pro and iPhone 17 Pro Max. Instead of reducing the price of its older Pro models, Apple simply removes them from sale.
To summarize, we should expect four iPhones to be discontinued on September 9: the iPhone 15, iPhone 15 Plus, iPhone 16 Pro, and iPhone 16 Pro Max.
The upcoming iPhone lineup will likely be as follows:
– iPhone 16e starting at $599
– iPhone 16 starting at $699
– iPhone 16 Plus starting at $799
– iPhone 17 starting at $799
– iPhone 17 Air starting at $949
– iPhone 17 Pro starting at $1,049
– iPhone 17 Pro Max starting at $1,199
This reflects the rumored $50 price increase for double the storage on the iPhone 17 Pro and the $50 premium for the iPhone 17 Air over the original iPhone 16 Plus price. One analyst forecasted the iPhone 17 Pro Max could be priced at $1,249, which is also a possibility. Any additional changes would be unexpected.
For the other three products set to exit next month, we have the Apple Watch Series 10, Apple Watch Ultra 2, and potentially the AirPods Pro 2.
Apple consistently updates its Series model watches, and the Apple Watch Ultra 2 replaced the original Ultra model two years ago. The AirPods Pro 2 succeeded the original AirPods Pro, but both AirPods 2 and AirPods 3 were sold concurrently until two versions of AirPods 4 were released. One unexpected twist could involve the AirPods Pro 2 remaining available at the same or lower price should the AirPods Pro 3 be priced higher.
The Apple Watch SE (second-gen) is now as outdated as the initial SE was at its replacement time, but there’s not much discussion around that at the moment.
For now, we can reasonably forecast that Apple will discontinue four iPhones, two Apple Watch models, and one version of AirPods.
In case you did not catch it, Apple announced its iPhone 17 event today with the tagline “Awe dropping.” As anticipated, the event is scheduled for September 9. 9to5Mac will be at Apple Park covering all announcements related to the event.
