The launch of a touchscreen MacBook and new AirPods with AI cameras may be approaching. Are you prepared for the potential price?
Apple recently announced their most affordable MacBook to date: the $599 MacBook Neo ($499 with an education discount). Meanwhile, high-end products are in the works, potentially under the “Ultra” line, according to Bloomberg’s Apple insider Mark Gurman. This lineup may include an iPhone Fold, next-gen AirPods, and a touchscreen MacBook.
While the Ultra name isn’t confirmed, Apple is undeniably developing products beyond their current premium offerings like the iPhone Pro and MacBook Pro. With a possible $2,000 starting price for an iPhone Fold, $3,599 for an M5 Max MacBook Pro, and augmented AirPods with computer-vision cameras, the Ultra name implies significant cost.
Apple might launch the touchscreen MacBook separately from the MacBook Pro, indicating it’s not a replacement but an addition. Potentially priced higher than the new MacBook Pro models, this emphasizes Apple’s multi-tier pricing strategy spearheaded by CEO Tim Cook. Discussions about an iMac Ultra and foldable iPad show this strategy is already in motion, highlighted by the entry-level MacBook Neo.