Key insights
- Counterpoint research outlines the leading 10 best-selling smartphones in Q1 2025, with Samsung positioned in the middle tier.
- At the forefront for Samsung is its latest Galaxy A16 5G, which debuted in January preceding the S25 series.
- Though the only premium smartphone for Samsung is the Galaxy S25 Ultra (ranked seventh), Apple’s entry-level iPhone 16 secures the top rank.
As we near mid-year, smartphone analytics for the first quarter have been disclosed.
Counterpoint research reveals the globe’s 10 “best-selling” smartphones for Q1 2025. The firm’s data indicates that these top 10 devices maintained “consistent” overall global sales in the past quarter. However, Android smartphones occupy only the fifth to ninth positions. Notably, four of the leading Android devices in Q1 are budget Galaxy A series options from Samsung.
Galaxy A16 5G comes first, closely followed by the Galaxy A06. According to the statistics, the former saw a 17% YoY (year-over-year) increase, likely a result of its North American launch on January 2. This occurred a few weeks ahead of Samsung’s significant flagship announcement, which leads us to the next point of Counterpoint’s research. Specifically, we focus on the Galaxy S25 Ultra, the sole recent flagship from Samsung to enter the top 10 of best-selling smartphones.