Apple’s longest-running original comedy show, “Trying,” is poised to broaden its viewer base as it makes its premiere on the BBC in the United Kingdom. Initially debuted on Apple’s streaming platform in May 2020, “Trying” will now be accessible on BBC iPlayer and will also air on the BBC’s traditional channels.
This announcement was first highlighted by Deadline, indicating that it encompasses the first three seasons of “Trying,” with the initial season set to launch on September 8. In the meantime, Apple TV+ is actively working on a fifth season of this acclaimed British show.
“Trying” features Rafe Spall and Esther Smith, who play a couple dealing with the intricacies of adoption and family relationships. Audiences can view the entire series thus far on Apple TV+, with confirmation earlier this year of a fifth season in development.
The capability for Apple Original series to appear on alternate platforms depends on the contractual deals established during the commissioning of these series. A good number of Apple series are crafted by external companies under contract. Generally, Apple arranges a five-year exclusivity period for all rights. After this time frame ends, producers can either renew exclusivity with Apple or pursue other distribution options. As Apple TV+ has surpassed the five-year duration, many of its prominent originals are entering these non-exclusive phases.
Regarding “Trying,” the producers, who are also connected with BBC Studios, have chosen to sell secondary distribution rights in the UK to the BBC. Notably, this agreement does not impact Apple TV+ subscribers, as the show will remain available on the platform within the UK.
A comparable licensing deal has been arranged by UK broadcaster ITV for “Suspicion,” another Apple drama series that was terminated after a single season due to underwhelming ratings.
There is a growing interest among international producers in licensing Apple’s content, especially as the platform has a relatively low market penetration outside of the United States. This situation enables international audiences to perceive these high-budget productions as “new” offerings, while producers can license them at a significantly reduced cost compared to Apple’s initial investment.
These licensing discussions have also impacted the future of “Ted Lasso.” Reports suggested that Apple was close to losing global exclusivity for its flagship series, with rights reverting to Warner Bros. However, Apple was able to prolong its agreement as part of the renewal for a fourth season.
In conclusion, the move of “Trying” to the BBC signifies a crucial development for Apple TV+, illustrating the changing dynamics of streaming content distribution and the potential for a wider audience reach through strategic licensing agreements.
