# Apple TV: Anticipations for 2026
Apple TV may have dropped the ‘+’ from its name, yet it consistently upgrades its services, elevating the value of the subscription. With a growing content library and innovative features, an Apple TV subscription is becoming more enticing.
## Expanded Live Sports Coverage
For those who love sports, Apple TV is about to greatly expand its live sports selections. Remarkably, Apple TV will roll out its **Formula 1 coverage** in 2026, accessible to all U.S. subscribers without any extra fees. Subscribers can look forward to the entire season, encompassing practice sessions, qualifying matches, and race days, all available via the Apple TV app. In addition, current F1TV functionalities will still be accessible, allowing users to log in with their Apple TV account for continued access to F1 TV Premium, which previously required an annual fee of $129.
Moreover, Apple TV will serve as the exclusive platform for **Major League Soccer (MLS)** broadcasts. Previously necessitating a separate $99 MLS Season Pass, all MLS games will now be included with an Apple TV subscription, allowing subscribers to view every regular season and playoff match at no additional cost.
Overall, U.S. subscribers can anticipate an added value of $209 from their Apple TV subscription in 2026, thanks to the inclusion of F1 TV Premium and the MLS Season Pass.
## Fresh Originals Weekly
Original content remains fundamental to the allure of Apple TV. Despite facing criticism for the lack of a back catalog, Apple has continuously rolled out new originals, gathering over 300 exclusive titles since its inception in late 2019.
In 2026, Apple intends to expedite its release timetable, with executives indicating that subscribers should anticipate a new original nearly every week. Following a successful 2025 with 46 new releases, the aim is to exceed that figure in the coming year. Among the expected launches is the cinematic blockbuster **‘F1: Movie’**, set to debut in December, along with a new season of the beloved comedy series **Ted Lasso**.
## New Bundling Offers and Collaborations
Value encompasses not only content but also pricing. Even though Apple increased the Apple TV price to $12.99 in August, it still stands as the most economical ad-free option among major U.S. streaming services, offering comprehensive 4K HDR streaming with Dolby Atmos audio.
Apple is also implementing ambitious bundling approaches to boost user adoption. While the price of standalone Apple TV has gone up, the Apple One bundle price remains steady. A noteworthy collaboration with Comcast has resulted in the launch of the **Apple TV Peacock bundle**, enabling U.S. subscribers to enjoy both services for only $14.99 per month.
Furthermore, the availability of the Apple TV app on Android and its integration with Prime Video are strategic efforts to draw users outside the conventional Apple ecosystem.
## In Conclusion
These advancements underscore Apple’s dedication to establishing Apple TV as a formidable contender in the streaming arena. With enriched content offerings and tactical pricing strategies, subscribers, especially sports fans in the U.S., can anticipate increased value. As Apple TV evolves, it is set to become an ever more appealing option for viewers.
