**Apple TV+ Subscription Price Raise and Possible Ad-Supported Option**
Recently, Apple revealed a considerable increase in the price of its Apple TV+ service, with the monthly subscription fee escalating by 30% from $9.99 to $12.99. This adjustment signifies the latest in a series of price modifications since the service’s inception in 2019, when it launched at an appealing $4.99 per month. The recent increase prompts speculation regarding the service’s future, especially concerning the potential launch of an ad-supported subscription option.
### Apple TV+ Pricing Timeline
When Apple TV+ made its debut in November 2019, it provided a one-year complimentary trial for customers who acquired new Apple devices, striving to draw in subscribers despite a limited content selection. Over time, the service has broadened its catalogue with acclaimed series such as *Severance*, *Ted Lasso*, and *The Morning Show*, which have enhanced its standing.
The price trajectory has shown steady rises: starting from $4.99 in 2019 to $6.99 in 2022, followed by $9.99 in 2023, and now escalating to $12.99 in 2025. Importantly, while earlier price increases for Apple TV+ coincided with hikes in the Apple One subscription bundle, this latest change did not impact that package, rendering it a more appealing option for customers.
In spite of the price upticks, Apple TV+ has preserved its ad-free format, which might soon change as the company investigates alternative revenue models.
### Ad-Supported Option?
Speculation regarding an ad-supported tier for Apple TV+ has been prevalent for some time, with recent reports indicating that Apple is actively contemplating this possibility. The recruitment of advertising professionals from various firms signifies a strategic move towards monetizing the service through ads.
With the updated subscription fee established at $12.99, there are conjectures that Apple could roll out an ad-supported plan priced around $6.99. This pricing model aligns with industry trends, as demonstrated by competitors like Disney+, which offers an ad-supported option at a lower price than its ad-free counterpart.
Moreover, Apple might consider premium pricing for family sharing down the line, although such modifications are not anticipated in the near future.
### Conclusion
The recent price hike for Apple TV+ hints at a potential transition toward an ad-supported model, which could engage a wider audience while generating additional income for the company. As consumers evaluate the merits of an ad-supported choice, the future of Apple TV+ continues to be a compelling subject in the streaming arena.
For those keen on trying out Apple TV+, a 7-day free trial is provided, after which the subscription will be charged at $12.99 per month.
