**Apple TV+ Price Increase and the Possibility of a Sponsored Tier**
Recently, Apple revealed a notable price surge for its Apple TV+ service, elevating the monthly subscription charge by 30% from $9.99 to $12.99. This modification represents the most recent adjustment since the service’s inception in 2019, when it launched at an appealing cost of $4.99 per month. The new pricing framework not only signifies the escalating value of the content provided but also suggests potential future changes, especially regarding the rollout of a sponsored plan.
### Apple TV+ Pricing Timeline
Apple TV+ commenced its journey in 2019 with a low introductory fee of $4.99 per month, which came with an extensive one-year complimentary trial for customers acquiring new Apple devices. This tactic was designed to draw subscribers to a service that initially featured a limited content library. Over time, Apple has greatly enhanced its offerings, introducing widely acclaimed shows like *Severance*, *Ted Lasso*, and *The Morning Show*.
The subscription fee incrementally grew to $6.99 in 2022 and then to $9.99 in 2023. Following a short hiatus, the latest raise to $12.99 in 2025 positions Apple TV+ as a more high-end service. It’s worth noting that Apple did not raise the cost of its Apple One subscription package alongside this alteration, making it a more appealing choice for consumers.
Traditionally, Apple TV+ has preserved an ad-free environment, a feature that has attracted many subscribers. Nonetheless, the recent price hike brings forth inquiries about the sustainability of this model.
### Sponsored Tier?
There have been persistent speculations regarding the creation of a sponsored tier for Apple TV+. Sources indicate that Apple has been contemplating this option for quite some time, with reports that the company has brought on board several advertising professionals to aid in this shift.
With the new subscription fee established at $12.99, there is conjecture that Apple might unveil a sponsored plan priced around $6.99 per month. This pricing approach is in harmony with industry patterns, as observed with rivals like Disney+, which provides a comparable framework with a more expensive ad-free tier and a budget-friendly sponsored choice.
Furthermore, there is potential for Apple to introduce a premium fee for family sharing down the line, which could further boost revenue from the service.
### Conclusion
The recent price surge for Apple TV+ indicates a strategic shift that may lead to the introduction of a sponsored tier. As the streaming landscape continues to change, Apple’s choices will likely mirror broader industry patterns and consumer tastes.
The prospect of a sponsored plan raises significant considerations for subscribers. Would a $6.99 monthly charge for an ad-supported version be enticing, or would it dissuade potential viewers? As the streaming sector becomes increasingly cutthroat, Apple’s forthcoming actions will be closely observed by both consumers and industry experts.
For those keen on trying out Apple TV+, a 7-day free trial is available, after which the subscription will be charged at the new rate of $12.99 per month.
