### Apple Unveils Haptic Trailer for F1 Film
Apple is amplifying its promotional strategies for the much-awaited film, **F1: The Movie**, which is set to arrive in US theaters on June 27. A highlight of this advertising initiative is the launch of a one-of-a-kind “haptic trailer” accessible via the TV app. This cutting-edge technique enables viewers to engage with the film in a novel manner, as the trailer is crafted to synchronize vibrations on the iPhone with the visuals displayed on-screen.
#### What’s a Haptic Trailer?
The haptic trailer utilizes the Taptic Engine technology present in contemporary iPhones, offering users tactile sensations that align with the occurrences shown in the trailer. As viewers observe the exhilarating scenes of Brad Pitt racing on the track, they can tangibly sense the roar of the car’s engine through their devices. This engaging experience elevates the thrill and involvement of the trailer, turning it into more than simply a visual display.
#### How to Access the Haptic Trailer
To enjoy the haptic trailer, users must have an iPhone operating on iOS 18.4 or newer. Here’s the way to access it:
1. Launch the TV app on your iPhone.
2. Go to the TV+ tab.
3. Find the highlighted banner promoting the haptic trailer. If it isn’t visible, search for **F1: The Movie** within the app, where the haptic trailer banner can be located in the film’s specifics.
The trailer demonstrates the accuracy and quality of the Taptic Engine, with vibrations that correspond to the intensity of the action on-screen. For example, as the engine revs, users can feel the surge in their hands. A standout scene in the trailer features Sonny, portrayed by Brad Pitt, bouncing a ball on a ping pong racket, with every bounce paired with a matching haptic sensation.
#### An Innovative Marketing Strategy
Though the haptic experience might not be fitting for an entire film, it acts as an enticing and original marketing strategy for the trailer. This method not only captures the audience’s interest but also emphasizes Apple’s dedication to enhancing user engagement through technology.
**F1: The Movie** is scheduled for international release on June 25 and in the United States on June 27. Initially, the film will be presented solely in theaters before it becomes available for streaming on **Apple TV+**.
For further details, you can visit [F1: The Movie](https://tinyurl.com/fappletv) and [Apple TV+](https://tinyurl.com/getappletvplus).
