# The Emergence of Apple Podcasts: Investigating “Big Time” and Its Influence on the Podcasting Realm
The podcasting sector has experienced remarkable expansion in recent times, with platforms such as YouTube and Spotify at the forefront. Nevertheless, Apple, a seasoned contender in the audio domain with its Apple Podcasts platform, is making a splash by broadening its offerings. Recently, Apple has stepped into original podcast creation under the Apple TV+ label, with the newest entry being the true-crime series “Big Time,” hosted by the renowned actor Steve Buscemi.
## “Big Time”: An Innovative True-Crime Podcast
“Big Time” signifies an important addition to the true-crime category, which has fascinated audiences globally. The series comprises 14 episodes, each delving into audacious crimes including fake abductions, elaborate thefts, and even stolen sharks. Steve Buscemi, recognized for his performances in “Boardwalk Empire” and “Miracle Workers,” lends his unique narrative style to the podcast, unveiling a fresh true story weekly about larger-than-life frauds and schemes that almost succeeded.
Produced by Lee Eisenberg’s Piece of Work Entertainment and Campside Media, in partnership with Buscemi and Wren Arthur’s Olive Productions, “Big Time” seeks to captivate listeners with its compelling accounts and Buscemi’s engaging hosting. The initial episode is already released, with new episodes scheduled weekly. For Apple TV+ subscribers, an additional benefit awaits: they can access the upcoming episode ahead of the general audience via Apple Podcasts.
## Apple TV+ and Its Podcast Strategy
While Apple TV+ is mainly recognized for its exclusive TV shows and films, incorporating podcasts into its content strategy adds another dimension to its offerings. These original podcasts are available to all users via Apple Podcasts or any preferred podcast app, though Apple TV+ subscribers enjoy the perk of early access to forthcoming episodes.
The launch of “Big Time” and other original podcasts indicates that Apple is eager to diversify its content portfolio. However, the rationale behind this approach remains somewhat unclear. Traditionally, Apple has produced podcasts designed to complement its TV+ shows, but with “Big Time” and other recent offerings, the spotlight seems to be on producing standalone content without direct connections to existing TV properties.
## The Prospects of Apple Podcasts
As Apple persists in navigating the podcasting terrain, questions surface concerning its long-term vision. The branding of these original podcasts under Apple TV+ may confuse consumers, and it remains uncertain how successful these initiatives will be in drawing in listeners. A possible objective could be to capitalize on the popularity of successful podcasts for future television adaptations, thereby fostering a symbiotic relationship between the two mediums.
The podcasting arena is cutthroat, and Apple confronts competition from established platforms like Spotify and YouTube. Nonetheless, with prominent hosts and engaging content, Apple holds the promise of creating a unique space for itself in the podcasting industry.
## Conclusion
“Big Time” stands as the latest demonstration of Apple’s venture into original podcasting, highlighting the company’s dedication to expanding its content repertoire. As listeners grow more selective and the podcasting environment transforms, it will be intriguing to observe how Apple maneuvers within this realm and whether its original podcasts can distinguish themselves in a crowded marketplace. Whether you’re a true crime enthusiast or simply seeking captivating audio content, “Big Time” promises to offer compelling narratives that will keep you returning for more.
Are you planning to listen to “Big Time”? Have you checked out any of Apple’s other original podcasts? Share your insights in the comments below!
