**Apple Unveils the Hikawa Phone Grip & Stand: Honoring Accessibility**
Apple has recently launched the Hikawa Phone Grip & Stand, a novel accessory that marks the 40th anniversary of accessibility within the company. Created by Los Angeles-based artist and industrial designer Bailey Hikawa, this groundbreaking product seeks to improve the user experience for individuals with a range of accessibility requirements.
### Two Color Variants for Users with Diverse Accessibility Needs
The Hikawa Phone Grip & Stand is compatible with MagSafe and serves a dual function: it acts as both a grip and a stand, enabling users to position their iPhones in vertical or horizontal layouts. The design emphasizes user-friendliness, featuring a shape that accommodates various hand positions and a soft-touch texture due to its premium silicone material. The accessory is simple to attach and detach, making it accessible for those with limited dexterity or individuals who may find it challenging to manipulate their iPhones manually.
Bailey Hikawa stressed the role of user insights in the design phase, commenting, “The grip was crafted through an extensive interview process to support different ways of holding the iPhone while minimizing the effort required to keep it stable.” This focus on user-centered design illustrates Apple’s continuous commitment to accessibility.
### Apple’s Dedication to Accessibility
The launch of the Hikawa Phone Grip & Stand corresponds with Apple’s larger initiatives to improve accessibility across its product lineup. Earlier this year, the company introduced several new functionalities aimed at enhancing accessibility for iPhone users, including Accessibility Nutrition Labels on the App Store, Accessibility Reader, Braille Access, Live Captions compatible with the Apple Watch, and a Magnifier for Mac that uses the iPhone’s camera.
Sarah Herrlinger, Apple’s head of accessibility, underscored the importance of the new accessory in an interview with *Elle Decor*, stating, “It was a no-brainer to evaluate: what are the types of MagSafe accessories that can genuinely benefit our communities, as well? This is one of many accessories available that addresses specific challenges for certain individuals.”
### Pricing and Availability
The Hikawa Phone Grip & Stand is priced at $69.95 and comes in two color options: Chartreuse and a unique recycled colorway called Crater, which is exclusively available through Apple’s Online Store in the U.S.
In conclusion, the Hikawa Phone Grip & Stand signifies a substantial advancement in Apple’s commitment to accessibility, offering a practical solution for users with varied needs while honoring the company’s long-held dedication to inclusivity.
