Apple’s launch week is currently underway with the announcement of seven new products, which include iPhones, iPads, Macs, and more.
## iPhone 17e and M4 iPad Air
On Monday, Apple kicked off the week with two exciting product reveals.
The [**$599 iPhone 17e**](https://9to5mac.com/2026/03/03/apple-announces-m5-macbook-air-with-2x-storage-n1-wireless-chip-1099-starting-price/) succeeds the iPhone 16e, offering double the storage, enhanced performance, and the convenience of MagSafe. Additionally, it introduces a new “soft pink” hue alongside black and white choices.
Apple also unveiled the 11- and 13-inch [**M4 iPad Air**](https://9to5mac.com/2026/03/02/apple-unveils-new-ipad-air-with-m4-chip-plus-c1x-and-n1/). With improved performance over the M3 variant and an increase to 12GB of RAM, it stands as a superior edition of Apple’s mid-range tablet.
Moreover, Apple delivered a [**spring color refresh**](https://9to5mac.com/2026/03/02/apple-debuts-its-2026-spring-accessory-collection-for-iphone-and-apple-watch/) for iPhone accessories and Apple Watch bands.
## M5 MacBook Air, M5 Pro/Max MacBook Pro, and two Studio Display launches
On Tuesday, Apple capitalized on the excitement with even more product announcements.
The [**13- and 15-inch M4 MacBook Air**](https://amzn.to/4b1auIO) has been succeeded by the [**new M5 MacBook Air**](https://9to5mac.com/2026/03/03/apple-announces-m5-macbook-air-with-2x-storage-n1-wireless-chip-1099-starting-price/), which now features double the base storage, double the peak storage, upgraded Wi-Fi and Bluetooth, as well as enhanced SSD speeds.
The [**14- and 16-inch M4 Pro/Max MacBook Pro**](https://amzn.to/4rMZTbF) are now replaced by the [**new M5 Pro/Max MacBook Pro**](https://9to5mac.com/2026/03/03/apple-launches-new-macbook-pro-with-m5-pro-and-m5-max-chips/). The base storage starts at 1TB, an increase from 512GB, with SSD speeds that are 2x quicker, and the base model supports up to 64GB (higher-end configurations offer up to 128GB RAM). Wi-Fi 7 and Bluetooth 6 have replaced Wi-Fi 6E and Bluetooth 5.3.
While Apple [**discontinued**](https://9to5mac.com/2026/03/03/apple-discontinues-the-pro-display-xdr/) the [**Pro Display XDR**](https://amzn.to/4b3TySe), it has launched not one, but two new monitors: the [**new Studio Display**](https://9to5mac.com/2026/03/03/apple-launches-new-generation-of-studio-display/) and the first-ever [**Studio Display XDR**](https://9to5mac.com/2026/03/03/apple-announces-studio-display-xdr-with-120hz-refresh-rate-mini-led-more/).
## MacBook Neo is Apple’s most budget-friendly laptop
On Wednesday, Apple introduced the [**all-new MacBook Neo**](https://9to5mac.com/2026/03/04/macbook-neo-is-now-official/). This is the anticipated low-power laptop that debuts with a chip previously utilized in an iPhone.
The MacBook Neo retails for only $599, is available in four colors, and is powered by Apple’s A18 Pro chip that was previously featured in the iPhone 16 Pro. That price includes 256GB of storage and 8GB of RAM. For an additional $100, you can upgrade to 512GB of storage and incorporate Touch ID. There are [**no RAM upgrade**](https://9to5mac.com/2026/03/04/the-599-macbook-neo-fine-print-ram-limits-usb-c-trade-offs-and-touch-id-tiers/) options available.