# Changes to Apple’s App Store Policies in the European Union
Apple has recently revealed important modifications to its App Store regulations in the European Union, focusing on adherence to the Digital Markets Act (DMA). These changes aim to offer developers enhanced flexibility and improved opportunities for marketing their apps and services.
## Changes in Policy
Apple’s updated policies apply to all developers distributing apps within the EU, irrespective of their involvement in Apple’s alternative business arrangements. Previously, developers had to use a single static URL for advertising offers, with restrictions on tracking parameters and redirects. The newly established guidelines significantly alleviate these constraints.
### Major Changes:
– **Cross-Channel Promotion**: Developers can now advertise offers through a variety of channels, including outside websites, other applications, and different app marketplaces. Promotions within the app can also make use of native user interfaces or in-app webviews.
– **Multiple Links**: Developers no longer face limitations with a single static URL and may incorporate several destinations in their apps, along with the capacity for tracking parameters and redirects.
– **Freedom in Interface Design**: Developers can craft their interface designs for links and promotions without limitations.
Additionally, Apple has updated the “scare sheet” that users encounter upon clicking external links. Users will see a disclosure sheet the first time they tap a link, but will have the option to bypass this disclosure for future interactions in the same app.
## Business Terms
In parallel with the policy updates, Apple has revised its business terms in the EU. These modifications specifically concern links directing users to the web and in-app alternative payment service providers, excluding apps distributed via alternative marketplaces and static text promotions.
### Initial Acquisition Fee
– A **2% fee** on sales of digital products and services made by new users within the first six months post app download.
– This fee is waived for developers participating in Apple’s Small Business Program and for existing users previously acquired by them.
### Store Services Fee
Apple has categorized the Store Services Fee into two tiers:
– **Tier One**: A **5% fee** for access to basic App Store services, including app distribution and trust features. This tier does not include several advanced services such as automatic updates and promotional tools.
– **Tier Two**: A **13% fee**, reduced to **10%** for members of the Small Business Program and long-standing subscriptions, providing access to all available App Store services.
### Core Technology Fee or Commission
Developers under Apple’s alternative terms will face a **€0.50 per install** fee for each initial annual install exceeding one million. For those on standard conditions, a **5% commission** will apply to sales generated through in-app promotions of alternative payments. By January 1, 2026, Apple intends to adopt a unified business model focused on sales rather than app downloads.
## Apple’s Statement
In a comment to 9to5Mac, Apple voiced its disagreement with the European Commission’s stipulations, signaling intentions to challenge the ruling. The company emphasized its efforts for cooperation with the Commission on compliance, while also recognizing the evolving expectations and dangers of substantial fines.
Apple has until July 7 to submit its appeal, with additional information regarding these changes available on [Apple’s developer website](https://developer.apple.com/news/?id=awedznci).
