### Apple Reveals Short Film “Someday” to Promote AirPods 4 Featuring Active Noise Cancellation
Apple is poised to present a new short film this week named “Someday,” aimed at showcasing its latest offering, the AirPods 4 with Active Noise Cancellation (ANC). This creative marketing strategy stars Chilean actor Pedro Pascal in the main role and is helmed by the renowned filmmaker Spike Jonze, celebrated for his distinctive narrative and visual style.
#### A Sneak Peek into “Someday”
While the complete short film will be released tomorrow, Apple has already sparked interest by dropping a teaser on its YouTube channel. The teaser highlights Pascal as he maneuvers through snowy pathways, where pedestrians appear to sidestep him, representing the ANC feature that enables users to fully engage in their audio experience without outside interruptions. The film features scenes of Pascal and others dancing while using the new AirPods 4, emphasizing the product’s chic design and practicality.
The description accompanying the teaser encourages viewers to “Experience the magic of AirPods 4 with Active Noise Cancellation in a new film by Spike Jonze, featuring Pedro Pascal,” building excitement for the film’s launch on March 18th.
#### The AirPods 4: A New Chapter in Audio
Unveiled in September 2024, the AirPods 4 are available in two variations, one of which comes with the highly awaited Active Noise Cancellation feature. This functionality was previously limited to the premium AirPods Pro and AirPods Max, making the AirPods 4 a more attainable choice for consumers seeking high-quality audio experiences. Priced at $179, these earbuds offer outstanding sound quality and noise isolation, appealing to both casual listeners and audiophiles.
#### Spike Jonze and Apple’s Creative Partnerships
This marks not the first collaboration between Apple and Spike Jonze. In 2018, he directed a short film titled “Welcome Home,” which promoted the HomePod and featured dancer FKA Twigs. That advertisement garnered critical praise, winning the Advertising Excellence/Single Commercial category at the AICP Awards. Jonze’s knack for merging storytelling with brand promotion has made him an invaluable collaborator for Apple as the company strives to craft memorable and captivating advertisements.
#### Conclusion
The debut of “Someday” signifies another groundbreaking advancement in Apple’s marketing approach, utilizing the talents of Pedro Pascal and Spike Jonze to highlight the features of the AirPods 4 equipped with Active Noise Cancellation. As consumers look forward to the film’s release, it is apparent that Apple continues to redefine advertising, combining art and technology in a manner that resonates with audiences.
For those wanting to buy the AirPods 4, they are listed at $179, with possible discounts on sites like Amazon. Don’t forget to watch the teaser for “Someday” on YouTube to catch a glimpse of what’s in store!
