# Apple Unveils “Featuring Nominations” for App Store Promotions
In a major move towards increased transparency, Apple has introduced a new feature termed “Featuring Nominations,” which enables app developers to nominate their apps for promotion on the App Store. This initiative signifies a marked transition in Apple’s approach to app promotion, shifting from a predominantly secretive selection process to one that encourages developer involvement in nominations.
## Grasping the “Featuring Nominations” Feature
The “Featuring Nominations” capability is now accessible via App Store Connect, the interface used by developers to oversee their apps within Apple’s ecosystem. This new tool allows developers to put forward nominations for their apps, showcasing new launches, updates, or noteworthy events that merit attention.
As stated by Apple, developers are able to share details about forthcoming content, improvements, or major modifications to their apps. When a nomination is approved, Apple will inform the developer, and the app will be prominently featured in the Today tab of the App Store. Such exposure can greatly enhance an app’s visibility, likely resulting in increased downloads and user interaction.
## Improved Engagement Opportunities
Beyond app nominations, developers also have the option to seek promotions for special events within their games. This feature promotes heightened user engagement, as developers can spotlight limited-time content or updates that might draw in more players or users to their applications.
Apple’s announcement highlights the significance of communication between developers and the App Store team, stating, “Share your app or game’s upcoming content and enhancements for App Store featuring consideration with new Featuring Nominations in App Store Connect.”
## Revamped App Store Connect
In conjunction with the release of the Featuring Nominations feature, Apple has also launched a redesigned version of App Store Connect for iOS. The refreshed interface boasts new tools that assist developers in producing promotional materials tailored for social media platforms such as Instagram. This enhancement is part of Apple’s continuous efforts to equip developers with the tools they need to effectively promote their apps.
These recent updates follow a major redesign of TestFlight, Apple’s beta testing platform, which was unveiled just last month. These changes underscore Apple’s dedication to enhancing the developer experience and streamlining app management and promotion.
## Accessibility of App Store Connect
The updated App Store Connect for iOS is available at no charge on the App Store and necessitates an iPhone or iPad operating on iOS 17 or newer. This accessibility ensures that developers can conveniently manage their apps and leverage the new features from their mobile devices.
For further information regarding the Featuring Nominations feature and other updates, developers can visit the [Apple Developer website](https://developer.apple.com/news/?id=nx3eotat).
## Conclusion
Apple’s rollout of the Featuring Nominations feature marks a significant advancement towards improved transparency and collaboration between the company and app developers. By empowering developers to take an active role in the nomination process, Apple enhances the visibility of standout apps and nurtures a more engaged developer community. As the App Store continues to progress, these modifications may result in a richer and more varied app ecosystem, ultimately benefiting both users and developers.
