Apple is purportedly set to unveil five new Home products this year, which includes a video doorbell integrated with Face ID and smart lock features. Here’s why this new offering could be successful.
### Amazon’s Privacy Backlash with Ring Presents Unique Opportunity for Apple
Last week during the Super Bowl, Amazon aired a commercial that took many on an unexpected emotional experience. The advertisement for its new ‘Search Party’ feature for Ring doorbells demonstrated how Ring could assist in locating lost dogs through its network of connected video doorbells. Who wouldn’t want to help find lost pets? However, a message that initially seemed heartwarming quickly took a dystopian turn when reflecting on the privacy concerns involved.
The negative response to the advertisement has resulted in changes to policies at Ring. It has also, unintentionally, created a prime situation for Apple’s own video doorbell accessory to debut.
### Apple Home’s Video Doorbell Will Feature Privacy Advantage, Making Now the Ideal Time for its Launch
Speculation suggests that Apple may introduce a video doorbell product under the Apple Home branding this year. In late 2024, Bloomberg initially reported on the development of this new product:
> “There’s also another home device in the works that hasn’t been reported before: a smart doorbell with advanced facial recognition that wirelessly connects to a deadbolt lock. The idea is that the doorbell could automatically unlock the door for a home’s residents by scanning their face — just like Face ID lets them into their iPhone.”
That report points out how Apple has a distinct competitive edge concerning Home accessories that utilize cameras:
> “Apple believes it has an edge in this area because of its long-standing commitment to privacy. The thinking is that consumers will trust it more than competitors with in-home security footage. The service could also assist Apple in selling iCloud subscriptions, where customers would store the video.”
Privacy is a ‘feature’ that tends to fluctuate in relevance among consumers. At times, it may feel to the general public more like a luxury rather than a key differentiator. It’s common for privacy to be sacrificed in favor of convenience or even lower-priced products. Nonetheless, incidents like this Ring backlash open doors for Apple to emphasize the significance of its own privacy policies.
And who knows, if the Apple Home doorbell is released soon, it may help the company attract a large influx of Ring switchers. Are you considering purchasing an Apple Home video doorbell? Share your thoughts in the comments.
### Best Apple Home Accessories