Apple is hosting a unique event for the press on Wednesday, March 4, across three global locations, and speculation suggests a plethora of new products might be revealed. Here’s what to anticipate, including hardware releases, format, and additional details.
### Format: In-person gathering for press, potentially featuring multi-day launches
Apple is taking a different route with its March product announcements. Traditionally, the company has occasionally offered live-streamed events or keynote presentations in March, while at other times, it has opted for product launches through press releases. There have also been instances where press members have been invited to private briefings that they couldn’t share details about beforehand.
This March, it seems that Apple will adopt a distinctive strategy.
The company has summoned press to a “special Apple Experience” occurring simultaneously in New York, London, and Shanghai. The invites were distributed without an NDA, leading to swift dissemination online.
Well-informed individuals, such as Mark Gurman, have indicated that Apple plans to unveil new products daily leading up to March 4. This implies that hardware announcements could be made via press release on Monday, March 2, Tuesday, March 3, and Wednesday, March 4. Subsequently, press members would have the opportunity to experience all the new products in person.
Consequently, it seems there won’t be an “event video,” but instead, we might see shorter clips each day alongside new product announcements.
### New products: A comprehensive list of potential hardware launches
Apple is rumored to have an especially extensive lineup of new products on the horizon. New Macs, iPads, and even a new iPhone are anticipated shortly.
Here’s a summary of what might be launched on March 4 or in the days preceding it:
– New Macs
– New iPads
– New iPhone
Additionally, there are a few ‘wildcard’ Apple Home products that have been speculated for some time but haven’t been released yet. Reports suggest that the hardware is being delayed due to Siri’s postponed upgrades, making early March launches unlikely—but it remains a possibility.
Wildcard products include:
– Apple Home devices
9to5Mac’s Chance Miller will attend the event in New York, and we will provide comprehensive coverage of everything Apple reveals leading up to it.
What are your expectations for Apple’s March 4 announcements? Share your thoughts in the comments.