Could Meta be gearing up to unveil a Prada version of its Meta AI glasses? Speculation is rising after Mark Zuckerberg and his wife, Priscilla, were seen sitting in the front row at Prada’s Fall/Winter 2026 Fashion Week show in Milan on Thursday. The social media executive was observed chatting with his seatmate, Lorenzo Bertelli, Prada’s Chief Merchandising Officer and son of head designer Miuccia Prada.
Even though Zuckerberg has been trying to refine his public image in recent years, including with smarter clothing choices, his attendance at Prada likely hints at a forthcoming collaboration with the brand, rather than mere fashion interest.
Last summer, CNBC reported that Prada AI glasses were in development, among others. However, Meta has yet to officially confirm such a deal. (The company has not responded to a request for comment regarding Zuckerberg’s Milan visit.)
EssilorLuxottica, the French-Italian eyewear company and Ray-Ban manufacturer, has been collaborating with Meta on these advanced devices since their initial release, first under the Ray-Ban Stories brand. This month, they announced the sale of over 7 million AI glasses in 2025, up from 2 million the previous year. These sales included Ray-Ban Meta and Oakley Meta glasses, the latter more tailored for sports enthusiasts.
Considering Prada and EssilorLuxottica recently renewed their licensing agreement for eyewear under the Prada and Miu Miu brands for the next ten years, Prada AI glasses seem to be the next step. This agreement, originally expiring on December 31, 2025, was extended to December 31, 2030, with an option for renewal until December 31, 2035.
Prada AI glasses could provide Meta an entry into the high-fashion sector, an area not yet tapped by its Oakleys and Ray-Bans. Branding the glasses as a luxury item might also bolster Meta’s overall image.
However, there are concerns that AI glasses may not align with a world increasingly resisting surveillance gadgets, which have driven people to remove their Ring doorbells and destroy Flock cameras. This trend might lead Meta to reconsider the integration of facial recognition features into its glasses, as reported by The New York Times. The report sparked criticism for what had been a relatively successful tech product and even inspired one developer to create an app warning users if AI glasses are nearby.