Author: Richard

Apple received significant accolades at the 2026 Webby Awards, achieving two esteemed victories that emphasize its pioneering efforts in digital media and technology. The award ceremony, hosted by the International Academy of Digital Arts & Sciences, occurred on May 11, honoring outstanding achievements across various categories including apps, video, and digital media.

### Apple Pay and Messi Ad Showcase Apple’s Webby Achievements

This year, Apple triumphed at the Webby Awards with a victory in the Shopping & Retail, Consumer Apps category for its widely utilized payment service, Apple Pay. The company also earned the People’s Voice Award in the same category, signifying the app’s favorable reception and popularity among users. Furthermore, Apple was awarded a Webby Award for Social Video, Individual for its captivating advertisement titled “Lionel Messi Intercepts the Super Bowl.” This ad illustrates the brand’s ability to engage audiences through compelling storytelling and high-profile partnerships.

Throughout the years, Apple has continually received honors for its marketing initiatives, including prior accolades at renowned events such as the Cannes Lions. The Webby Awards enhance Apple’s remarkable collection, boasting nearly 100 wins and countless nominations since the awards began.

This year’s Webby Awards also acknowledged other significant accomplishments in the tech sphere, including Claude Code for Best Product or Service and Waymo’s Safety Hub for Best Responsible AI Implementation.

For those keen on reviewing Apple’s previous achievements at the Webby Awards, a detailed list of former winners is accessible online. To see the complete list of this year’s winners, you can visit the official Webby Awards website.

Apple’s ongoing success at the Webby Awards highlights its dedication to innovation and excellence in the digital realm, further reinforcing its status as a frontrunner in technology and digital media.

**Threads Unveils Live Chats: A Fresh Approach to Engage in Real-Time Discussions**

Threads, the trendy social media platform, has introduced an exciting feature known as Live Chats, aimed at improving user engagement during prominent live events. This cutting-edge addition merges aspects of traditional group conversations with current hot topics, enabling users to partake in public, live discussions.

### What are Live Chats?

Live Chats allow Threads users to engage in public group conversations focused on live events, such as sports competitions, award ceremonies, or other noteworthy occurrences. Users can join these discussions to express their opinions and reactions with fellow attendees of the same event.

### Features of Live Chats

After entering a Live Chat, users can send messages, share images, videos, and links, and communicate their emotions through emoji reactions. Even if a chat reaches its participant cap, users can still follow the dialogue, respond to messages, and take part in polls.

### Hosting Live Chats

At present, the capability to host Live Chats is restricted to a specific group of creators and Community Champions. When a Live Chat is scheduled, it becomes publicly accessible, allowing additional users to join the discussion even after the live event has ended.

### How to Initiate a Live Chat

Qualified users can start a Live Chat by carrying out these steps:

1. Click the three-dot menu icon in the upper right corner of their Community.
2. Choose “Schedule a Live Chat.”
3. Designate a name for the chat, select a start and end time, and invite participants.
4. Promote the Live Chat on their Threads feed and Instagram Story to boost visibility.

Current and upcoming Live Chats are prominently featured at the top of applicable communities, such as NBA Threads. Participants can find these chats within the Messages tab, akin to other one-on-one or group chats in the app.

### Conclusion

The launch of Live Chats on Threads signifies a major advancement in promoting real-time interaction among users during live occurrences. This feature not only enriches the social media experience but also fosters community engagement and involvement. For further details about Live Chats, check out the official Threads announcement [here](https://about.fb.com/news/2026/04/threads-live-chats/).