Author: Richard

Netflix has recently implemented a notable modification to its Apple TV application by substituting the native tvOS 26 video player with a customized player akin to those found on other platforms. This choice has ignited considerable user frustration, prompting numerous subscribers to voice their discontent and even contemplate canceling their subscriptions.

The shift to the custom player has resulted in a more cumbersome user experience, particularly for typical actions such as rewinding or fast-forwarding content. Users have indicated that these tasks now necessitate multiple clicks, hindering the seamless experience of watching shows and movies. For example, rather than a straightforward one-click rewind, users must pause the video, navigate to a frame selector, and then click again—a process that many perceive as unnecessarily intricate.

Furthermore, this alteration has removed several features that were once accessible through the native video player. Users can no longer leverage the Apple TV Remote app on their iPhones for comprehensive playback controls, such as the ability to enable Enhanced Dialogue or automatically turn on subtitles when rewinding. A particularly well-liked feature, which allowed users to check the remaining time for the current episode by tapping the Siri Remote, has also been discarded.

In spite of the backlash, Netflix has not publicly clarified the reasoning behind this transition. Nonetheless, sources indicate that the company seeks to maintain consistency across its platforms, having primarily utilized a custom video player in other venues. There is also speculation that this move may be linked to advertising strategies, potentially enabling Netflix to craft more immersive advertising experiences.

The dissatisfaction surrounding the new player is intensified by Netflix’s general lack of support for Apple TV features. The app does not synchronize with Apple’s TV system, missing out on capabilities like the universal “Up Next” queue, which could enrich user experience. The recent modifications have rendered the app’s performance feel regressive, particularly for actions that were previously simple.

The timing of this rollout coincided with Netflix’s announcement of a price hike, further exacerbating user discontent. Critics have pointed out that the implementation of a custom video player has also interfered with integration with iPhones, removing features like the live activity widget that displayed current program details on the lock screen.

As user dissatisfaction continues to rise, many are hopeful that Netflix will revisit this change. However, given the company’s history, there is skepticism regarding whether any modifications will be made. The situation emphasizes a broader concern among subscribers about the value of their Netflix subscriptions, especially amid recent content alterations and price changes.

Apple TV has established crime thrillers as one of its most prominent genres, and this trend is set to continue with three distinct new series set to debut shortly. Here’s what is on the horizon.

## Widow’s Bay: April 29

Matthew Rhys (‘The Beast in Me’) portrays the mayor of a quaint New England town—Widow’s Bay—that may indeed be under a curse.

Widow’s Bay starts **Wednesday, April 29** with its opening two episodes, followed by weekly releases until June 17, and a special two-episode release on May 27.

Here’s the series summary and the latest trailer from Apple:

> “Widow’s Bay” is a charming island town located 40 miles from the New England coast. However, something sinister lies beneath the surface. Mayor Tom Loftis (Matthew Rhys) is eager to revitalize his declining community. With no Wi-Fi and unreliable cellular service, he faces the challenge of superstitious residents who believe the island is cursed. He seeks their respect, but they see him as weak and timid. Yet Loftis is resolved to create a better future for his teenage son and transform the island into a tourist hotspot. Miraculously, success comes as tourists begin to arrive. Sadly, the locals’ beliefs prove accurate. After years of tranquility, the old tales that once seemed unbelievable start to manifest once more.

## Unconditional: May 8

What transpires when a family getaway morphs into your worst nightmare, revealing a beloved one as someone you never expected? This is the premise of the upcoming thriller Unconditional.

Unconditional arrives on Apple TV on **Friday, May 8** with its initial two episodes, followed by weekly releases until June 19.

Here’s the summary of the series along with the trailer:

> “Unconditional” tells the story of a mother-daughter trip that becomes a nightmare when 23-year-old Gali (Ronn) is detained for drug trafficking in Moscow. Her mother, Orna (Chamami), adamantly denies the charges — but her desperation to free Gali leads her into a lethal entanglement of crime and corruption.

## Maximum Pleasure Guaranteed: May 20

Starring Tatiana Maslany (‘Orphan Black,’ ‘The Monkey’) and Jake Johnson (‘New Girl’), Maximum Pleasure Guaranteed is a fresh crime thriller with a darkly comedic angle.

Maximum Pleasure Guaranteed premieres **Wednesday, May 20** with its first two episodes, followed by weekly releases until July 15.

Here’s the plot summary, along with the trailer:

> “Maximum Pleasure Guaranteed” tracks newly divorced mother Paula (Maslany) as she tumbles down a perilous path of blackmail, murder, and youth soccer. Believing she witnessed a crime — all while navigating a custody dispute and an identity crisis — Paula embarks on her own investigation, which could expose a larger conspiracy while also holding the key to mending her family and rediscovering her identity.

For suggestions of current Apple TV shows, [check out these top selections](https://9to5mac.com/2026/04/13/apple-tv-is-about-to-have-three-top-tier-shows-airing-all-at-once/).

Apple TV is [offered for $12.99 per month](https://tv.apple.com/channel/tvs.sbd.4000?itscg=30200&itsct=tv%5C_box%5C_link&at=1000l3cvR), or you can obtain it at a reduced rate through [the Apple One bundle](http://one.apple.com/?at=1000l3cvR&itscg=30200).

Apple is largely anticipated to unveil the initial iPhone featuring a foldable screen this year. Although the launch date is still unclear, curiosity regarding the device’s name has generated significant dialogue.

### iPhone Fold: The Clear Choice

The title “iPhone Fold” appears to be the most apparent choice for characterizing a foldable iPhone. Nevertheless, some detractors contend that it lacks creativity, as it echoes the naming scheme employed by Samsung for its foldable gadgets. John Gruber of Daring Fireball emphasizes that a product title should evoke emotions rather than just describe functionality. Regardless, the moniker “iPhone Fold” aligns with Apple’s historical naming practices, such as “iPod touch,” which clearly conveyed its attributes.

### iPhone Duo: An Attractive Option

Another possible name is “iPhone Duo,” which implies a device with two displays. This appellation has gained support among tech aficionados and has been backed by various commentators. The term “Duo” is succinct and fits seamlessly within Apple’s current naming framework, akin to other product families like Air, Pro, and Max.

### iPhone Ultra: A High-End Implication

The term “iPhone Ultra” suggests a notion of premium quality and sophisticated features. While it corresponds with Apple’s branding strategy, it may not truly represent the essence of a foldable device. The designation “Ultra” is already linked with other premium Apple products, potentially causing confusion regarding the foldable iPhone’s persona.

### iPhone Folio: A Classy Flair

“IPhone Folio” presents a more elegant alternative, drawing inspiration from Apple’s existing “Folio” accessories for iPads. This name could inspire a sense of grace and sophistication, appealing to buyers in search of a high-end folding device. If the design resembles that of the iPhone Air, “iPhone Air Duo” might also be an appropriate choice, though it could be less probable.

### Conclusion

As conversations regarding the prospective names for the foldable iPhone persist, options like iPhone Fold, Duo, Ultra, and Folio remain viable candidates. Each name carries unique implications and branding possibilities. In the end, the official name will be disclosed soon, but the excitement surrounding it adds an intriguing dimension to the forthcoming launch. What do you believe the device should be named?