The rise of AI search tools has transformed the landscape for marketers aiming to reach customers. There’s now a surge of companies claiming to assist brands in getting cited by AI. This shift is leading to a new era for search engine optimization (SEO), with AI-generated content becoming more prevalent in search results, summarizing the web rather than linking to sites. This has resulted in a decline in Google traffic for some publishers, creating an existential threat. SEO firms are adapting, promising to get chatbots to mention brands and using new tactics, like self-serving listicles, to gain traction. Despite uncertainty, there’s a rush to influence AI, leading to questions and new opportunities for marketers.
Can AI Responses Be Influenced? The SEO Industry is Trying
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