Case Study on Form Studios: Unforgettably Forgettable

Case Study on Form Studios: Unforgettably Forgettable

3 Min Read

Puget Systems is a trusted partner, with workstations essential to the virtual production environments designed by Form Studios for their clients.

Form Studios, a virtual production company with locations in Atlanta, Georgia, and Los Angeles, California, operates through its sister company, Form Volumes, to deliver virtual production solutions. Initially focused on high-end productions for film and television, Form Studios engages in three main areas: virtual production studio services, motion capture and game cinematics, and live brand activations. The company excels in fusing advanced technology with creative production to design memorable and shareable installations.

Under the leadership of president Shawn Herold, Form Studios has leveraged its expertise in virtual production to create immersive experiences for live events. Herold identified a market gap for bringing virtual production technologies to live brand exhibitions, emphasizing the potential for engaging, memorable interactions.

Herold commented on their approach: “We’ve transitioned tools from high-end virtual productions to live trade shows and conferences. Our team integrates LED displays, media servers, motion capture, spatial scans, cinema robotics, and custom software from Form Volumes to craft unique experiences at trade shows. Visitors can engage, interact, and connect meaningfully with our activations.”

The company prioritizes “Attention-Grabbing Experiences” designed to captivate visitors. By incorporating elements like LED backdrops, real-time motion capture, or interactive games, each activation aims to draw attendees into active participation, reinforcing brand stories through personalized engagement.

Puget Systems participated with Form Studios at SIGGRAPH 2025, staging a memorable “Virtual Rage Room” experience utilizing markerless motion capture technology. This activation allowed attendees to interact freely within a gamified space, offering an energetic, shareable moment powered by high-end tools.

This collaboration with Puget Systems demonstrated the efficacy of Form Studios’ approach and stimulated a new business model pivoting towards consulting for virtual production, motion capture, and robotics. Expanding into the Los Angeles market, Form Studios utilizes partnerships with technology companies like Puget Systems to deliver top-tier solutions.

Form Volumes, the company’s virtual production integration branch, has found early success in diverse markets, deploying systems for universities, corporate clients, and houses of worship. Their strategy leverages trade show activations for client leads, showcasing the value of Form Studios and Form Volumes’ joint offerings.

The partnership with Puget Systems remains fundamental, with their workstations forming a key part of Form Studios’ virtual production solutions. Herold emphasized the importance of having partners who offer more than sales, highlighting Puget’s commitment to understanding specific client needs and providing customized support.

“The reliability of Puget Systems workstations is exceptional,” added Herold. “They’re so dependable that they become ‘forgettable,’ in the best possible way.”

Continuing their collaboration, Puget Systems and Form Studios are planning a major presence at NAB 2026 in Las Vegas. For more information on Form Studios, visit their website. Learn more about Puget Systems’ virtual production systems through their recommended setups.

Contact Puget Systems for expert advice on custom computer systems tailored to specific user requirements, benefiting from direct communication with their knowledgeable, non-commissioned consultants.

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