**Hulu’s Evolution: Discontinuing the Standalone App and Expanding Globally**
The Hulu application, a fundamental part of the streaming scene since its launch in 2007, is about to experience major transformations as Disney unfolds its plans to discontinue the standalone edition of the app. This choice is part of Disney’s larger scheme to merge Hulu content into its primary streaming service, Disney+.
### A Brief Overview of Hulu
Hulu was initially introduced as a collaboration between FOX and NBC, aiming to establish a platform for streaming television series and films. Over the years, it garnered various investors, including Disney, which owns ABC. As of 2023, Hulu is entirely owned by Disney, representing a crucial change in the ownership and direction of the streaming service.
### Integration with Disney+
During a recent quarterly earnings call, Disney announced intentions to completely incorporate Hulu into the Disney+ app. While Hulu content is presently accessible on Disney+ via a separate subscription, the forthcoming integration aspires to provide a more streamlined user experience. Disney CEO Bob Iger and CFO Hugh Johnston highlighted that this initiative will enrich the streaming service, merging premier brands, family content, news, and live sports into a unified app.
### Global Expansion
In tandem with the app integration, Hulu is gearing up for international expansion this fall. Disney’s plan includes substituting the Star tab in the Disney+ app with the Hulu brand, indicating a strategic adjustment in how content is showcased to worldwide audiences. This approach supports Disney’s ambition to strengthen its foothold in the competitive streaming arena.
### Reporting Changes
In a significant alteration, Disney declared it would cease reporting subscriber figures for its streaming services, following a trend initiated by firms like Apple and Netflix. This modification may signify a strategic shift in how Disney manages its streaming enterprise and conveys its performance to stakeholders.
### New Offerings from Disney
Alongside these modifications, Disney is also set to introduce a standalone version of ESPN, delivering a complete live sports viewing experience independent of cable. Likewise, FOX is ready to launch its own standalone subscription service, further broadening the streaming choices available to consumers.
### Final Thoughts
As Hulu moves away from its standalone app and merges into Disney+, the company stands on the verge of a new phase that prioritizes global expansion and a more cohesive streaming experience. With these strategic adjustments, Disney seeks to reinforce its standing in the continually changing digital entertainment landscape.
