In a discussion with the Brazilian newspaper *Folha de S. Paulo*, Apple SVP of Services Eddy Cue talked about Brazil’s growing importance in Apple TV’s worldwide operations, reaffirmed the company’s commitment to theatrical releases, and commented on Netflix’s attempts to acquire Warner Bros.
### Apple’s Dedication to Theatrical Releases
At a recent Apple TV media event, Apple unveiled a lineup of new original programming and films intended to debut on its streaming platform through 2026. In the conversation, Cue pointed out Brazil as Apple TV’s second-largest and quickest-growing subscriber market. He recognized the slow progress of suggested streaming regulations in Brazil, which may necessitate national content quotas, while expressing hope about the prospects for high-quality content development in the nation.
Cue underscored Apple’s steadfast dedication to theatrical releases, asserting that even with the mounting challenges of drawing audiences to theaters, the communal viewing experience is irreplaceable. He stated, “There’s no alternative to that experience, watching a film together, going on a date at the movies, spending the evening with friends or your kids seeing a film. It’s something genuinely unique, and I believe it will grow in value over time.”
### Netflix and Warner Bros. Acquisition Discussions
Cue also shared his thoughts on the potential ramifications of a Netflix-Warner Bros. agreement for Apple. He remarked on the robust relationships Apple holds with both Netflix and Warner Bros., emphasizing their collaborative efforts on projects like *F1: The Movie*. Cue conveyed assurance that these alliances would persist, irrespective of the results of Netflix’s acquisition pursuits.
### Recent Partnerships and Offerings
In a significant update, Apple has recently revealed a collaboration with Netflix in the U.S. to make the upcoming season of *Formula 1: Drive to Survive* accessible on Apple TV. Apple TV is currently offered at $12.99 per month and showcases a range of popular series and movies, including *F1 The Movie*, *Pluribus*, *Severance*, *The Morning Show*, *Shrinking*, and *Silo*.
In summary, Cue’s observations highlight Apple’s strategic emphasis on amplifying its content offerings while sustaining strong industry relationships, especially in pivotal markets like Brazil.