# NASA to Host First-Ever Exclusive Live Stream on Twitch from the International Space Station
NASA is preparing to enhance its digital engagement by conducting a **live Twitch broadcast from the International Space Station (ISS)** on **February 12**. This event signifies the initial Twitch-exclusive transmission by the space agency, indicating a fresh endeavor to connect with younger and tech-oriented audiences.
## **NASA’s Expanding Footprint on Twitch**
NASA has been participating on **Twitch**, the well-known live-streaming service owned by **Amazon**, for a considerable period. With **1.3 million followers**, the agency has previously showcased spacewalks, rocket launches, and other key space occurrences. Nevertheless, this forthcoming stream is distinctive as it is **specifically curated for the Twitch audience**.
Commencing at **11:45 AM ET (16:45 UTC)**, viewers will hear insights from:
– **NASA astronaut Don Pettit**, currently stationed on the ISS.
– **Matt Dominick**, a recent participant in NASA’s Crew-8 mission.
The astronauts will touch upon **experiences in space**, and viewers will have a chance to **pose questions live**.
## **Why Choose Twitch? Engaging Audiences Where They’re Active**
NASA’s choice to host a Twitch-exclusive event aligns with its overarching initiative of **interacting with audiences on their preferred platforms**.
*”We engaged with digital creators at TwitchCon regarding their need for streams tailored for their communities, and we took their feedback to heart,”* stated **Brittany Brown**, director of NASA’s Office of Communications Digital and Technology Division.
She noted that NASA intends to **conduct additional Twitch-exclusive broadcasts** alongside its regular schedules of **spacewalks, rocket launches, and landings**.
## **NASA’s Digital Transformation**
NASA has a rich tradition of adopting new media to connect with the public.
– In **1980**, the agency initiated **NASA TV**, which was subsequently made available via satellite and the Internet.
– In **2023**, NASA discontinued NASA TV in favor of **NASA+**, a digital-only streaming service accessible on mobile applications and streaming platforms.
– The agency has also garnered significant followings on **Facebook, Instagram, X (formerly Twitter), and other social media outlets**.
## **The Future of NASA’s Media Approach**
NASA employs a multitude of public affairs professionals to cultivate its **media and social media strategies**. However, with the **Trump administration** anticipated to return in 2025, it is uncertain how the agency’s outreach strategies will progress.
Some predict that NASA might **boost its activity on X**, owned by **Elon Musk**, a close colleague of Donald Trump. For now, though, NASA persists in **growing its digital presence across various platforms**, ensuring that space exploration is within reach for a wide array of audiences.
## **Accessing the NASA Twitch Stream**
The live event will be streamed on **NASA’s official Twitch channel**:
🔗 [https://www.twitch.tv/nasa](https://www.twitch.tv/nasa)
Space fans and Twitch community members are invited to **watch, ask questions, and interact with astronauts live**. This initiative marks another move in NASA’s mission to **motivate the upcoming generation of space adventurers**. 🚀
