EU Anticipated to Endorse Apple’s Updated App Store Rules in Accordance with DMA

EU Anticipated to Endorse Apple's Updated App Store Rules in Accordance with DMA

EU Anticipated to Endorse Apple’s Updated App Store Rules in Accordance with DMA


**Modifications to Apple’s App Store in the European Union: An Answer to the Digital Markets Act**

In June 2025, Apple revealed important alterations to its App Store policies within the European Union, a step that signifies its continuing discussions with regulators about the Digital Markets Act (DMA). This law intends to enhance fair competition and diminish the monopolistic behaviors of leading tech firms.

As per a report from Reuters, these latest modifications might be adequate to satisfy the European Commission, potentially enabling Apple to avert additional penalties. The Commission is anticipated to announce its judgment on the compliance of Apple’s updated App Store regulations in the upcoming weeks.

In the past, Apple incurred a substantial fine of €500 million due to alleged infringements of the DMA. The company was in danger of facing further daily fines if it did not conform its practices to the regulatory mandates. However, if the European Commission views Apple’s recent changes as acceptable, the company will sidestep these extra financial consequences.

The new App Store adaptations involve removing limitations on how developers may inform users about alternative payment methods outside of Apple’s platform. Moreover, Apple has amended its business terms, which are now grouped into the Initial Acquisition Fee, Store Services Fee, and Core Technology Commission. These alterations aim to offer developers increased flexibility and transparency in their dealings with users.

Notwithstanding these revisions, Apple is still appealing the original €500 million fine, contending that the European Commission’s requirements exceed legal boundaries. The appeals process suggests that while the company is making progress to adhere to the DMA, the legal dispute remains active, and Apple continues to argue that the EU’s demands are excessively rigid.

In conclusion, Apple’s latest App Store modifications in the EU illustrate a calculated attempt to comply with regulatory expectations dictated by the Digital Markets Act. Although these adjustments may assist the company in evading additional penalties, the challenge against the initial fine highlights the challenges of navigating regulatory frameworks in the tech sector.