Ford introduced an AI assistant this week designed to monitor and analyze millions of data points to help Ford Pro commercial customers increase their profitability. The aim, as with many other automakers, is to capitalize on software revenue.
Ford Pro AI was unveiled at Work Truck Week in Indianapolis and is now accessible to all U.S.-based Pro telematics subscribers, with the AI assistant included in the subscription. Although Ford hasn’t disclosed its U.S. subscriber count, it boasts over 840,000 global subscribers.
In 2025, Ford Pro generated $66.3 billion in revenue, making it a strategic focus for adding value to paying customers. However, it’s not the sole focus. Earlier this year at CES 2026, Ford announced an AI assistant for passenger car and truck owners, set to appear in the smartphone app before vehicle integration in 2027.
Ford told TechCrunch that this AI is not just a chatbot. Their proprietary systems offer subscribers detailed data on fuel consumption, seatbelt use, and vehicle health, rather than simple diagnostic codes. Managers can also obtain insights into idle times, speeding, and acceleration events across their fleet.
Similar to its consumer AI assistant, Ford Pro AI is built on Google Cloud and employs various AI agents. Ford claims its use of internal data from each customer’s fleet minimizes AI inaccuracies and hallucinations.
Ford Pro, which includes Super Duty trucks along with sales to commercial, government, and rental customers, has proven profitable. In 2025, the business division reported a net income of $6.8 billion, with a 30% increase in paid software subscriptions.
While rolling out AI tools for customers, Ford’s leadership has indicated potential job reductions due to this technology. Last year, CEO Jim Farley predicted AI would cut U.S. white-collar jobs by half. In January, Farley emphasized the need for essential workers to develop and sustain the infrastructure required for AI goals.