**Apple Broadens Retail Footprint in India with New Store Launches**
Apple is poised to considerably enhance its retail presence in India with the imminent opening of two new stores, one located in Bengaluru and another in Pune, set for next week. This initiative signifies a crucial turning point for the tech behemoth in a marketplace it has long aimed to enter.
To celebrate these openings, Apple is providing a downloadable wallpaper showcasing a peacock theme, honoring the cultural importance of this bird in India.
### The Extended Journey to Apple Stores in India
Apple’s endeavor to establish retail locations in India has been a protracted and intricate journey. The Indian government enacted rules designed to encourage domestic manufacturing, mandating that a significant portion of products sold in single-brand outlets be made locally. While the legislation was ostensibly neutral, it was widely viewed as targeting Apple in particular.
Following extensive discussions, Apple consented to boost iPhone assembly in India, facilitating the debut of its first retail store in the nation in 2023. Shortly thereafter, a second store emerged, marking the commencement of Apple’s retail journey in the Indian market.
### Two New Stores Launching
The new stores are set to open just days apart, sustaining the momentum generated by the initial store launches. Apple Hebbal in Bengaluru will welcome customers on September 2 at 1 PM, while Apple Koregaon Park in Pune will make its debut on September 4 at the same hour. Excitement is building, and Apple is anticipated to release images of both sites shortly after their openings.
### Peacock-Themed Wallpaper
In a distinctive move, Apple has opted to utilize the same peacock-themed wallpaper for both store launches, likely due to their proximate timings. This wallpaper is available for download, enabling enthusiasts to commemorate the new stores elegantly.
You can download the wallpaper [here](https://www.apple.com/in/wallpaper/wallpaper_desktop.png).
### Featured Accessories
As Apple expands its footprint in India, the company is expected to present a variety of featured accessories in its new stores, further enhancing the shopping experience for consumers.
In summary, Apple’s growth in India signifies a remarkable achievement in its global retail strategy, underscoring the company’s dedication to the Indian market and the changing dynamics of technology retail in the region.
