In the swiftly changing landscape of smartwatches, the initial quarter of 2025 has presented a varied outcome for leading industry figures. A recent study by Counterpoint Research indicates that the worldwide smartwatch market saw a 2% decline in shipments compared to the previous year. Among the impacted firms, Samsung encountered the largest decline at 18%, outpacing Apple’s 9% drop. Conversely, Chinese brands such as Huawei and Xiaomi experienced an impressive 53% rise in shipments, underscoring a transformation in consumer desires.
Samsung’s earlier smartwatch models, such as the Galaxy Watch 7 and Watch Ultra, have not met expectations, leading the company to focus on its forthcoming Galaxy Watch 8 lineup. This new series is expected to include cutting-edge health monitoring sensors and novel health functionalities, which could rejuvenate Samsung’s standing in the industry.
The smartwatch sector is forecasted to see a slight recovery later in 2025, with an estimated growth rate of approximately 3%. Advances in AI and next-gen health sensors are likely to spearhead this revival, drawing consumers back to the wearable technology market.
Samsung is pinning hopes on the Galaxy Watch 8 to regain its market stance. The company plans to reintroduce the BioActive Sensor, which tracks heart rates, stress levels, and blood oxygen. Moreover, there are rumors regarding the much-anticipated glucose monitoring feature, which might debut with the Galaxy Watch 8 series. This non-invasive, optical technology has generated significant interest and excitement among consumers.
Additionally, Samsung is considering offering sophisticated health features through a subscription service, possibly utilizing AI to deliver personalized coaching and insights. This initiative could be part of the company’s broader plan to incorporate AI-powered health functions into its offerings.
As Samsung gears up for its Unpacked event on July 9, the tech powerhouse hopes to unveil its latest advancements, including the Galaxy Watch 8 series. With the smartwatch market set for a recovery, Samsung’s upcoming products could be pivotal in reigniting consumer interest and fostering growth in the wearable technology sector.
