AllYouCanTech

Google Ad Reviews iPhone 17 Design Before Release [Video]

### Google’s Pixel 9 Pro Takes a Shot at iPhone 17 in New Advertising Campaign

In a daring marketing initiative, Google has unveiled a new ad for its soon-to-be-released Pixel 9 Pro that humorously takes aim at Apple’s highly anticipated iPhone 17 series. The advertisement cleverly ridicules Apple for allegedly mirroring design elements and features that Google has led with in its Pixel devices, especially drawing attention to the camera bump design and various software functionalities.

#### The Advertisement: An Amusing Exchange Between Phones

The one-minute ad, formatted like a “talking phones podcast,” showcases a dialogue between the Pixel 9 Pro and the iPhone. The Pixel kicks off the conversation by addressing the speculations regarding the iPhone 17’s design, particularly its camera bump, which reportedly bears a resemblance to that of the Pixel. The iPhone responds defensively, expressing skepticism about mimicking the Pixel’s design but later admits that it has, on various occasions, indeed followed Google’s innovations.

The script employs a bold approach, featuring the Pixel and iPhone trading quips about features that Google unveiled prior to Apple. For example, the Pixel highlights that it debuted Night Sight long before the iPhone embraced Night Mode, and similarly, it points out the launch of Magic Eraser in comparison to the iPhone’s Clean Up functionality. The conversation reaches a comedic peak when the iPhone mimics the Pixel’s closing remark, underlining the ad’s assertion regarding originality—or the absence of it.

#### A Not-So-Subtle Communication

Although the ad aims for a lighthearted tone, it has been perceived as lacking subtlety, making it a somewhat cringeworthy experience for certain viewers. Critics have mentioned that the script reads more like a blunt indictment than a witty marketing tactic, with Google seemingly choosing a straightforward approach over a more refined depiction of its product benefits.

The advertisement wraps up with both phones reiterating that the speculations about the iPhone 17 are merely that—speculations—before the iPhone playfully emulates the Pixel’s statement, emphasizing the point that it is, indeed, echoing Google’s advancements.

#### The Implications of the Advertisement

This advertisement not only acts as a promotional vehicle for the Pixel 9 Pro but also underscores the persistent rivalry between Google and Apple in the smartphone arena. By spotlighting Apple’s design decisions and feature rollouts, Google asserts itself as a frontrunner in smartphone technology, appealing to consumers who prioritize innovation and authenticity.

The advertisement also illustrates a wider trend in the tech sector, where companies frequently engage in playful exchanges and competitive marketing tactics to set themselves apart in a crowded market. As the Pixel 9 Pro prepares for its launch, this campaign could resonate with consumers who value a brand that is unafraid to jest at its competitors while highlighting its own progressions.

#### Conclusion

Google’s latest advertisement for the Pixel 9 Pro is a bold assertion in the continuing contest with Apple, especially as the iPhone 17 nears its launch. While the delivery may be divisive, the core message is unmistakable: Google stands firm in its innovations and is unafraid to highlight perceived imitations. As consumers look forward to the introduction of both devices, this playful interaction adds an intriguing dynamic to the narrative surrounding two of the leading figures in the smartphone market.

For those interested, the complete ad can be viewed [here](https://www.youtube.com/watch?v=A26C66LX2AA).